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  • Article
     | 
    AUG 14, 2020

    The podcast listener numbers follow a general trend in digital audio consumption in Canada, where 70% of respondents said they listened in the past month, compared with 67% in the US. Canadian research firm Media Technology Monitor (MTM) placed monthly listenership at 26% of the adult population in fall 2019.

  • Article
     | 
    SEP 9, 2021

    That share has more than doubled to 73% as of Q2 2021, as the audio streaming company continues to invest in original and exclusive content. More like this:. Report: The Power of Amazon. Article: The number of US paid digital audio subscribers is rising faster than previously expected. Article: The US leads in podcast production and penetration, part of a greater trend in English-speaking markets.

  • Report
     | 
    OCT 15, 2020

    Greater consumption of digital video options boosted overall penetration of video streaming to 84.6% in H1 2020. Internet users spent an average 1 hour, 40 minutes (1:40) per day watching online TV and video—18 minutes more than in H1 2019. Time spent streaming audio had a marginally higher daily average (1:41) but was less popular (used by 75.1% of respondents).

  • Article
     | 
    AUG 30, 2021

    We project the number of paid digital audio subscribers in the US will hit 121.9 million this year, up 11% over 2020's total.

  • Report
     | 
    OCT 15, 2020

    The Global Media Intelligence Report is a concise yet detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. This 2020 edition covers the same range of metrics we featured in 2019, and the consistency of GlobalWebIndex’s methodology enables us to offer precise year-over-year comparisons; these provide vital indicators of exactly where and how quickly changes are happening, and where behaviors haven’t altered much.

  • Report
     | 
    OCT 15, 2020

    Digital video consumption was nearly universal among China’s internet users in 2019 and remained so this year, with 95.2% accessing video-on-demand (VOD) services in the previous month. Nearly 92% of respondents listened to digital audio as well. Figures for time spent also highlight the growing popularity of digital video and audio.

  • Report
     | 
    OCT 15, 2020

    Despite these sizable gains in free and paid-for video consumption, broadcast TV still rules time spent. While video streaming occupied an average 1:31 daily, broadcast TV accounted for 2:35. Digital audio is on the rise, too, though less steeply. More than 82% of respondents polled in H1 2020 had streamed music, podcasts, or other audio content from digital platforms in the month prior.

  • Report
     | 
    OCT 15, 2020

    Admittedly, SVOD consumption lags far behind the level of video viewing overall. Some 70.8% of internet users had streamed video content of some kind in the previous month. Digital audio also recorded sizable gains compared with H1 2019, with penetration rising nearly 10 percentage points to 62.5%.

  • Report
     | 
    OCT 15, 2020

    Consumption remained higher among affluent and rural residents, and among respondents ages 45 to 64. By contrast, younger web users made up the bulk of digital audio listeners. In total, the share of internet users accessing music, podcasts, and other audio content on digital platforms rose 6.1 percentage points between H1 2019 and H1 2020.

  • Report
     | 
    OCT 15, 2020

    Daily TV consumption averaged 2:37 in H1 2020, and radio at 1:02. To date, print newspapers and magazines have also maintained a significant market presence—read by 51.4% and 54.0% of internet users, respectively, in the month prior to polling. But both print formats are now gradually losing readers, as more consumption shifts online.

  • Report
     | 
    OCT 15, 2020

    By contrast, teens and young adults remain the driving force behind digital audio takeup. Just under 70% of respondents had streamed music, podcasts, or other digital audio content in the month prior to polling. But penetration among 16- to-24-year-olds (91.9%) was double that of the oldest age bracket (46.0%). Demographic divides persist among live TV and video viewers, too.

  • Report
     | 
    OCT 15, 2020

    Digital video consumption was more common among younger respondents and the affluent, though these distinctions are diminishing as penetration rises. Despite this, time spent with broadcast TV was still well ahead of time spent with online TV in New Zealand, at 1:56 per day per day and 1:11, respectively. Broadcast TV also claimed more time than social networking, which averaged 1:48 each day.

  • Report
     | 
    OCT 15, 2020

    The share of respondents accessing music or other audio content on digital platforms rose to 62.9%, but live radio occupied almost twice as much time as music streaming on a typical day. Younger internet users were the leading consumers of digital audio, while radio was most popular in the 45-to-54 age bracket.

  • Report
     | 
    OCT 15, 2020

    Younger people were more responsive to digital audio, too. But this category also reached new audiences in other cohorts this year, as overall penetration of streaming music, podcasts, and other digital audio content climbed from 50.8% in H1 2019 to 56.9% in H1 2020. Time spent streaming music averaged 1:04 per day, while video streaming occupied an average 57 minutes per day.

  • Report
     | 
    OCT 15, 2020

    Penetration of digital audio was also up by several percentage points in H1 2020. Six in 10 internet users had streamed music, podcasts, or other digital audio content in the month prior to polling. Like digital video viewers, digital audio listeners skewed higher in urban areas and among younger age groups.

  • Report
     | 
    OCT 15, 2020

    Penetration of digital audio lagged somewhat at 79.4% but was still high by global standards.

  • Report
     | 
    OCT 15, 2020

    Usage of digital audio content, including music and podcasts, climbed substantially from 2019 to 60.6% of internet users in H1 2020. In the youngest age group, that share was just under 85%.

  • Report
     | 
    OCT 15, 2020

    By contrast, Russia’s digital audio audience has exploded, from 37.8% to 56.3% YoY. However, time spent with music streaming specifically remained relatively unchanged at 44 minutes per day on average.

  • Report
     | 
    OCT 15, 2020

    Meanwhile, 69.4% of respondents had listened to digital audio—including music, podcasts, and dramas—in the month prior to polling. That said, age-related differences remain much more marked among digital audio consumers. In the youngest age group (16- to 24-year-olds), more than 91% said they listened to audio accessed via digital platforms.

  • Report
     | 
    OCT 15, 2020

    Digital audio services were already firmly established in Sweden. In H1 2020, penetration of digital audio rose very slightly, to 72.5%. As in 2019, usage was nearly ubiquitous among respondents 16 to 24, and also very high (86.2%) among those 25 to 34. Social networking was also more common in H1 2020 than a year prior; here, too, the coronavirus was a probable cause of increased engagement.

  • Report
     | 
    OCT 15, 2020

    Digital audio may make fewer headlines than digital video does, but it now commands an equally large audience in the Philippines, at 91.5% of internet users. Music streaming alone accounted for just over 2 hours daily. The appeal of broadcast radio also remains relatively broad; 66.5% of those surveyed in Q1 2020 were recent listeners.

  • Report
     | 
    OCT 15, 2020

    Digital audio also reached a larger audience than the previous year. Nearly 69% of internet users surveyed in H1 2020 had accessed music, podcasts, or other audio content via digital platforms in the prior month. Time spent streaming music rose to 1:21 daily on average, from 1:11 last year.

  • Report
     | 
    OCT 15, 2020

    Similarly, young people were far more engaged with digital audio—24.6% of respondents ages 55 to 64 had streamed music, podcasts, or other digital audio content in the prior month, while usage among those ages 16 to 24 was over three times greater, at 77.3%. Across all demographics, 52.9% of respondents were digital audio listeners. Newer technologies and devices have seen lackluster uptake.

  • Report
     | 
    OCT 15, 2020

    Notably, there was no corresponding increase in digital audio takeup; the proportion of respondents listening to streamed music, podcasts, or other digital audio content rose only marginally, from 64.4% to 65.0%. The TV and video picture is less clear-cut, but gains were made in subscription video-on-demand (SVOD) viewing.

  • Report
     | 
    OCT 15, 2020

    Penetration of digital audio—such as music and podcasts—passed 80% in H1 2020 and reached 87.7% among respondents ages 16 to 24. Usage was lowest in the 55-to-64 age bracket, at 65.3%, but still far higher than the comparable figures in most countries surveyed. Many internet users in Thailand are also fans of voice assistants.

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