APR 8, 2021
Even Facebook Gaming hasn't amassed nearly as large an audience as its competitor, Twitch. Report: The US Gaming Ecosystem 2021. Article: Zuckerberg’s proposed Section 230 reforms would benefit Facebook at the expense of smaller firms. Article: Livestreaming finds a home among influencers.
SEP 24, 2020
JUN 10, 2021
According to an April 2021 survey from Insider Intelligence and Bizrate Insights, 79% of US consumers ages 18 to 34 said they were Prime members or someone in their household was a Prime member, compared with 69% of consumers ages 35 to 54 and 61% of consumers 55 and over. Amazon will push its tried-and-true electronic products.
MAY 24, 2021
Why it matters: For now, AR ecommerce is still new—just 10% of US adults said they’ve used AR to shop, and only 35% said they were interested, per an April 2021 survey by Bizrate Insights for Insider Intelligence. But as AR adoption grows, big players like Amazon, Walmart, and Pinterest have thrown their hats into the AR ecommerce ring. Snap has a few major advantages over its competitors:.
JAN 21, 2021
Advancements in marketing tech and new data-collection tactics offer retailers ever-greater insights into the minds of their customers, but only to a certain degree. Accomplishing a level of personalization that will truly impact a company's bottom line isn’t easy nor straightforward. But it does require more investment in collecting the right data with the most effective tools, and then harnessing those findings for deep personalization.
JUL 15, 2021
For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter. As buy now, pay later (BNPL) platforms continue their ascent in the US, Klarna will still capture nearly half of the country’s BNPL users in 2021.
DEC 6, 2019
We do not discuss programmatic direct mail, however, we acknowledge this is one area where advertisers may take audience insights and data from digital and pair it with offline data to create a more omnichannel experience. Q: Please comment on digital-to-direct with direct mail using programmatic solutions with PebblePost or NaviStone. A: See above.
JUL 20, 2021
That data is parsed by AWS and returned as personalized insights.
JUL 23, 2021
Alex leads product marketing for Conviva’s advertising solutions and is focused on the product strategy, positioning, and go-to-market for Advertising Insights, Conviva’s identity and measurement solution built for the streaming landscape. Prior to Conviva, Alex was the product marketing lead for FreeWheel’s audience and data solutions.
JUN 4, 2021
Samsung teamed up with Livmor’s Halo wearable and remote patient monitoring platform to give clinicians greater data insights and help them deliver effective and timely care from afar. Unlike its competitors, Amazon doesn’t have a proprietary smartphone to lean on—which is probably why it’s relying more heavily on unique health tracking functionalities like measuring body fat and voice tone.
APR 20, 2021
Insights from Advertiser Perceptions on advertisers’ ATT preparedness. Presenters. Robyn Meyers is vice president, West Coast brand partnerships at InMobi. Robyn has 15 years of broad agency and media partnerships experience. She works closely with brands and agencies to deliver maximum value for brands in apps.
MAY 1, 2019
JAN 25, 2021
And just 3.4% of users would trust Facebook with their personal data, another eMarketer and Bizrate Insights survey showed. Big Tech is driven—perhaps by necessity—to explore what it would take to turn privacy into a competitive advantage. Amazon director of Alexa Trust Anne Toth described on a panel at CES 2021 how every Alexa product release is also paired with a privacy feature improvement.
AUG 5, 2019
Almost half (44%) of US TV advertisers said a lack of transparency was holding them back from using data to build audience segments, according to an April 2019 survey by audience insights platform FreeWheel Blockgraph.
APR 25, 2019
And the same motivators for prioritizing PMPs and programmatic direct deals remain—namely greater demand for premium audience insights, first-party data usage and distrust in unknown intermediaries. But is there a future where investment could swing back to the open markets, if ad quality, brand safety and buying control is re-established?
NOV 16, 2020
Bizrate Insights. Consumer Technology Association (CTA). Edison Research. GlobalWebIndex. Hub Research. Modev. Morning Consult. National Public Radio (NPR). Reuters. ThinkNow Research. Triton Digital. Voicebot.
JAN 7, 2021
Bizrate Insights. Cision. CivicScience. Epsilon. IBM. Integral Ad Science (IAS). Interactive Advertising Bureau (IAB). Kantar Media. Pew Research Center. Phronesis Partners. PRWeek.
MAR 15, 2021
Among those ages 16 to 21, TikTok’s primary audience, 28.2% said they had. However, given their much larger size and longer history, Facebook and Instagram are still more popular places to find and purchase products. According to a June 2020 survey conducted by Bizrate Insights on behalf of eMarketer, 18.3% of US adults had made a purchase via Facebook, and 11.1% had on Instagram.
JUL 21, 2021
“It’s still asking a lot of audiences to be able to join in and participate live,” Blue Hour Studios’ Higgins said. “I don’t think the habit is quite there yet.
AUG 21, 2019
Then we look to primary and secondary research based around that audience to help build insight into why this microsite has an interest in a category and why a certain type of messaging resonates with them. How do you think about effectively cultivating a cohesive brand while simultaneously creating micromessaging? As marketers, we somewhat misunderstand how consumers think about a brand.
JUN 13, 2021
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Adobe’s Bridgette Darling, senior product marketing manager, and M2 Partners’ Jill M. Speirs, president and CEO. They discussed how to optimize the entire customer journey with intelligent decisioning and insights.
JUN 2, 2021
For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter. Nearly 3 in 10 of the top US mobile games in the App Store used a subscription model in 2020. That’s up from about 1 in 10 that followed the recurring payment model in 2017, as gaming apps seek to keep users hooked on both playing and paying. More like this:.
JAN 14, 2020
eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Carol Krakowski, director of insights at PowerReviews. She discussed the anatomy of the perfect review, along with proven strategies on how to collect and leverage customer-generated content.
FEB 13, 2019
Location intelligence-driven advertising gives more timely and complete insights into audiences than ever before. Linking the places a person visits over the course of a day or a week provides a more rounded view of their interests and priorities. With accurate and precise location data advertisers can analyze consumer movements and build user audiences based on real-world places and geometry.
APR 6, 2021
For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter. The US leads the world in Clubhouse downloads; since its release through March 2021, the invite-only social audio app had 3 million downloads by US iOS users.