NOV 16, 2020
Bizrate Insights. Consumer Technology Association (CTA). Edison Research. GlobalWebIndex. Hub Research. Modev. Morning Consult. National Public Radio (NPR). Reuters. ThinkNow Research. Triton Digital. Voicebot.
AUG 5, 2019
Almost half (44%) of US TV advertisers said a lack of transparency was holding them back from using data to build audience segments, according to an April 2019 survey by audience insights platform FreeWheel Blockgraph.
APR 25, 2019
And the same motivators for prioritizing PMPs and programmatic direct deals remain—namely greater demand for premium audience insights, first-party data usage and distrust in unknown intermediaries. But is there a future where investment could swing back to the open markets, if ad quality, brand safety and buying control is re-established?
JAN 7, 2021
Bizrate Insights. Cision. CivicScience. Epsilon. IBM. Integral Ad Science (IAS). Interactive Advertising Bureau (IAB). Kantar Media. Pew Research Center. Phronesis Partners. PRWeek.
JAN 27, 2021
For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter. Netflix’s user growth saw drastic shifts during the pandemic, but we expect it to begin evening out this year.
APR 6, 2021
For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter. The US leads the world in Clubhouse downloads; since its release through March 2021, the invite-only social audio app had 3 million downloads by US iOS users.
AUG 21, 2019
Then we look to primary and secondary research based around that audience to help build insight into why this microsite has an interest in a category and why a certain type of messaging resonates with them. How do you think about effectively cultivating a cohesive brand while simultaneously creating micromessaging? As marketers, we somewhat misunderstand how consumers think about a brand.
JUN 2, 2021
For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter. Nearly 3 in 10 of the top US mobile games in the App Store used a subscription model in 2020. That’s up from about 1 in 10 that followed the recurring payment model in 2017, as gaming apps seek to keep users hooked on both playing and paying. More like this:.
MAR 15, 2021
Among those ages 16 to 21, TikTok’s primary audience, 28.2% said they had. However, given their much larger size and longer history, Facebook and Instagram are still more popular places to find and purchase products. According to a June 2020 survey conducted by Bizrate Insights on behalf of eMarketer, 18.3% of US adults had made a purchase via Facebook, and 11.1% had on Instagram.
DEC 10, 2020
For context, more than 80% of the US’ $3.4 trillion healthcare costs are spent on diseases that are modifiable or reversible through behavior changes, according to insights from McKinsey.
JAN 14, 2020
eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Carol Krakowski, director of insights at PowerReviews. She discussed the anatomy of the perfect review, along with proven strategies on how to collect and leverage customer-generated content.
FEB 13, 2019
Location intelligence-driven advertising gives more timely and complete insights into audiences than ever before. Linking the places a person visits over the course of a day or a week provides a more rounded view of their interests and priorities. With accurate and precise location data advertisers can analyze consumer movements and build user audiences based on real-world places and geometry.
APR 27, 2021
For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter. In 2021, over half of US teens and adults will own tablets, a figure that has stagnated in recent years. US smartphone penetration, on the other hand, has continued to rise, and will reach 88% this year. More like this:.
NOV 25, 2020
The following sections of this report take a deep dive into data-driven recommendations for both neobank and incumbent audiences to gain an edge. We highlight which features are most in-demand, commonly supported, and effectively implemented by neobanks.
JUN 13, 2021
eMarketer is pleased to moderate a Tech-Talk Webinar featuring Adobe’s Bridgette Darling, senior product marketing manager. She will discuss how to optimize the entire customer journey with intelligent decisioning and insights.
APR 21, 2021
Just 5% of US adults said they had used AR or virtual reality (VR) while shopping in a December 2019 wave of an eMarketer and Bizrate Insights survey. By the February 2021 wave, 11% said they had done so, and another 34% said that they were at least somewhat interested in trying it. Overall, we forecast there will be 93.3 million monthly AR users in the US this year, or 28.1% of the population.
MAY 13, 2021
For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter. From 2019 to 2022, foldable smartphone shipments will increase globally by nearly 18 million. Still, the pocket-friendly phones will reach just 1.2% of the market in 2022, meaning there won’t be a flip-phone renaissance in the near future. More like this:.
APR 20, 2021
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Merkle's Katie Li, senior director, audience science and management, along with Evan Nicholson, senior director, personalization and experience optimization, and Jas Singh, vice president, marketing platforms.
AUG 14, 2019
They believe the on-demand nature of podcasts—vs. webinars and other scheduled events—plays well for a professional audience looking to garner insights while commuting or during downtime activities. “It's an opportunity to connect our leaders and content to have a richer conversation with target audiences,” said Meg Sintzel, director of marketing and communications at Accenture.
APR 2, 2021
For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter. The Starbucks app is the second most used mobile payment app for point-of-sale transactions in the US, right after Apple Pay. The coffee shop contender beat out Google Pay and Samsung Pay, and is used by over 30 million Americans. More like this:.
APR 2, 2020
MAR 29, 2021
Though many issuers offer per-purchase insights, larger budget management tools for credit card customers lag: Apple Card’s category-based insights and Amex’s digital receipts are two advanced examples. Instead, customers turn to popular third-party apps, like Mint, which counts 15 million users.
MAR 11, 2021
., vice president of Caravan Surveys at Engine Insights, part of media and marketing services company Engine. “But the public isn’t going to go backward in terms of their engagement and reliance on social platforms. They may want to, but at the end of the day, there’s just that human element that can’t be avoided.”.
DEC 21, 2020
Meanwhile, Color has teamed up with hospitals to provide the genetic testing for precision medicine initiatives, and Ancestry launched subscription services that give customers access to new insights regarding their genetic data over time as scientific understanding progresses.
MAR 31, 2021
For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter. More like this:. Report: Social Media Update Q1 2021. Article: Microsoft is angling to buy Discord, and perhaps edge out Clubhouse. Article: Zuckerberg’s proposed Section 230 reforms would benefit Facebook at the expense of smaller firms.