Snap said in April that more than 75% of its daily active users (DAUs) use AR features on a regular basis. First Commercial and Snap Select. In April, Snapchat announced the launch of First Commercial, which allows advertisers to own the initial ad a user sees while watching a Show.

More innovative events that respondents were looking out for in 2021 included augmented reality (AR) and virtual reality (VR) experiences to demo new products. But the shift to hybrid will start in 2021. The Global DMC Partners survey of event planners worldwide compared strategies for 2020 with those for 2021.

Snapchat introduced a new feature that allows advertisers to create AR lenses, called Lens Web Builder. The move is part of Snapchat’s larger push toward AR as it seeks to set itself apart from the other social networks. Audience. We updated our US and UK Snapchat user forecasts in February.

Initial partners include music app Triller, dating app Hily, social video app Squad and social AR app Octi. There are no ads in App Stories as of yet, but that could be coming in the future. Twitter. In March 2020, Twitter began testing an ephemeral content feature called Fleets in Brazil. Fleets can contain text, videos, GIFs or photos that disappear after 24 hours.