One tactic Apple is using to bring more users to its media products is bundling them together. In September, Apple announced that users could purchase Apple TV+, Apple Music, Apple News+, Apple Fitness+, Apple Arcade, and iCloud under a single plan called Apple One.

Almost half of the US population watches a live sport at least once per month. Digital sports viewership is growing, but it is still a small portion of total sports viewers. This year, digital live sports video viewers will increase 14.2% to 36.5 million. Only 11.0% of the US population will watch live sports digitally each month this year.

In 2021, US adults will watch an average of 140 minutes of digital video per day, up from 133 minutes in 2020. By the end of 2022, adults will watch digital video for an average of 145 minutes per day. Which free streaming services are gaining viewers?

The number of smartphone video viewers—smartphone users who watch OTT video either on the web or within an app—will hit 218.1 million in the US in 2022, per our estimates. Over 85% of smartphone users will watch video on their devices this year. 203.7 million smartphone users will access a social network on their device via a browser or app this year, according to our projections.

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Apple scored a victory when it bought the rights for “Greyhound,” a WWII movie starring Tom Hanks, which was originally intended for movie theaters but went into a streaming bidding war after theaters shutdown during the pandemic. Apple will look for other opportunities like this as it adds more shows and movies to its streaming service.

Unlike its chief competitors, Amazon does not have its own smartphone operating system, which puts it at a disadvantage vis-a-vis Apple and Google. Even in cars, Apple CarPlay and Google’s Android Auto offer simple ways for users to connect their smartphone to a car’s dashboard system, and both enjoy widespread use.

What’s more, the companies change the names of their apps in Google Play and the Apple App Store to reflect the date of the upcoming or ongoing festival. For instance, Lazada renamed its app “Lazada 9.9 Biggest Brand Sale” in advance of the September 9 event. One-day festivals move merchandise. The events add up to big business in the region.

Added to the fees that UK subscribers are already liable for—even the BBC’s iPlayer arguably attracts a fee, given it is illegal to watch content on the platform without a TV license—the cost of watching the broadest swath of digital content becomes prohibitively expensive. In February 2019, Ofcom asked adult UK consumers which platforms they used to watch digital video content.

This is especially important given that most US viewing on CTV happens on platforms that are ad-free, such as Netflix, Amazon, Disney+, and Apple TV+. In a mid-2020 study by ad platform SpotX and research firm Mintel, some 80% of video streamers watched ad-supported content.

The past two pandemic-driven years have accelerated digital transformation and consumer behavior. Here are our top 10 trends to watch in 2022.

And with legal threats looming, Google and other tech behemoths (notably Facebook, Apple, and Amazon) will be more circumspect about any action—in ad-price negotiations, deals with other tech platforms, possible acquisitions, and so on—that may be characterized as anticompetitive. For instance, Apple could play less hardball with supplicants to its app store.

Three Social Media Activities to Watch. What are US consumers doing to occupy their increased time on social media during the pandemic?

Apple has since announced more privacy-oriented changes to iOS 14, including restrictions on the Identifier for Advertisers (IDFA), Apple’s mobile advertising ID. Privacy and the California Consumer Privacy Act (CCPA). The state of California began CCPA enforcement last month, and marketers are continuing to work to come into compliance.

SMS messages are not the same as iMessages, which can only be sent from one Apple device to another and may include photos, videos, and animated GIFs. How Businesses Use SMS Today.

Examining viewing times on a per-second basis isn’t a perfect way to make apples-to-apples comparisons across channels but doing so can give marketers some reporting consistency to work with. “If I'm looking at impressions and not just GRP's across the board, are we doing enough to make them as comparable as possible?”

Thompson added that well-financed companies like Apple, Netflix and Amazon “will not stand idle in the content wars.”. Another interesting finding from Cowen and Company’s study is how quickly Apple caught up to Amazon in content spending. Amazon is a mainstay in streaming, having released its first original series in 2013.

It also announced a partnership with wearable tech startup NuEyes to offer assistive smart glasses that use virtual reality (VR) to enhance the vision of people who are legally blind and enable them to watch live TV and on-demand content through the Xfinity Stream app.

According to data from SimilarWeb cited by Campaign Middle East, TikTok ranked third in the Apple App Store and fifth in the Google Play Store in Saudi Arabia. In the United Arab Emirates (UAE), it was sixth in the Apple store and third in the Google store. In Oman, it was fourth in the Apple store and third again in the Google store.

In September, Apple announced that it would delay until early 2021 the release of changes set to be introduced in iOS 14 that will limit persistent identity tracking features across apps. (In September, Apple released iOS 14 without those changes to tracking features.). These anticipated changes are a big threat to Facebook’s ad business.

Next year, the average adult in India will watch 3:10 of TV per day, compared with just 31 minutes of digital video. Among digital video users who watch at least one digital video per month, time spent is skyrocketing. This year, that figure will rise 14% to 2:25 per day. How much time do consumers in India spend on mobile internet? Internet users in India will spend 3:18 per day online this year.

In May 2020, US and UK retailer Watches of Switzerland Group teamed up with watch manufacturer Grand Seiko for an Instagram AR filter that let people model a virtual wristwatch and share the picture with friends. In July 2020, PetSmart teamed up with Snapchat for an ad campaign that let users change their face into a reptile and offered a discount on reptile purchases.