The Walmart Grocery app skyrocketed up the charts to grab the No. 1 position among all retail app downloads on April 5, 2020, up 460% vs. its daily average in January 2020, according to App Annie. Research from CivicScience in February 2020 highlights the popularity of this pickup feature, with 51% of US adults having tried and liked it vs. just 9% who tried and didn’t like it.

According to August 2020 data from Comscore, Amazon had the highest number of US app users at 97.8 million, representing 45.2% reach. Walmart (18.0% of app users), Wish (14.7%), eBay (13.8%), and Target (8.3%) rounded out the top five. Target requires curbside pickup users to download its app, a smart strategy to drive downloads given the popularity of this offering.

As more consumers visit your website and download your app, use your knowledge of their activity, including preferences and purchases, to build custom audiences for your category and brand. You can expand your targeting by using similar audiences to reach even more in-market shoppers.

Digital-only businesses are different, however; for them, this is a short-term opportunity to double down and drive even more demand, such as app downloads, video streams and online purchases. Consumers will want ads that help them meet their needs in concrete ways.

Worldwide, TikTok was downloaded 315.0 million times in the App Store and Google Play in Q1 2020, according to Sensor Tower, which said it was the most downloads any app has ever had in a quarter. The figure includes China, where the app is known as Douyin, but doesn’t include downloads from third-party Android stores in China or other regions. Twitter:.

Our new forecast for global mobile messaging app users shows that the pandemic has accelerated adoption of OTT messaging services, though not in every country nor to the same degree for every app.

SMS can also help brands skirt consumers’ continued hesitance to download apps. The same Zipwhip study found that only 6% of respondents would rate themselves as very likely to install a company’s branded app to communicate with it, with five times as many consumers saying they would be very unlikely to do so.

According to data from App Annie, during the week of March 15–21, videoconferencing apps saw huge download spikes when compared with weekly averages for Q4 2019. There were 24 times more downloads for Hangouts Meet and 20 times more downloads of Zoom Cloud Meetings during that week, for example.

On January 9, both Apple and Google removed the app from their app stores, citing its insufficient policing of content that fostered violence and crime. Amazon then ousted the app from its web hosting services for repeatedly violating the company’s rules. (Parler is back online with a new web host as of February 15, but it is still not available for download in either app store.).

Shopping app downloads are rising, which could be indicative of users increasing the share of shopping they do in-app, especially with cumulative US time spent in shopping apps estimated to grow by 50% annually in Q4 2020. Since apps offer lower-friction experiences that generate higher conversion rates relative to browsers, increased app shopping should compound gains.

As for gaming apps, the average number of weekly downloads were up 20% in Q2 2020 compared with the same quarter last year, per data compiled by App Annie. MediaRadar found that video game titles had increased their overall ad spending by 60% between January 2020 and April 2020, while overall ad spending by mobile games was up 80% over the same period.

Drive mobile-app downloads, engagement and conversion. The 2020 holiday season will see mcommerce sales approach those of desktop, and the effects will be amplified by the rollout of 5G.

Web-based AR: Enables AR experiences to be accessed through a mobile web browser without the need to download a specific app. WebAR is not yet as advanced as app-based AR, and its long-term future remains murky. However, Google, Mozilla, and Apple are among the companies working behind the scenes on WebAR.

“Online and mobile banks are pushing more money into the paid social platforms so they can get people to download their apps and start to communicate with them,” Control v Exposed’s Frampton Calero said. Retail Digital Ad Spending. The retail industry will continue to lead the pack in terms of digital ad spend in 2020, and the lockdown has helped retail solidify its position.