Users will be able to store their IDs in Apple Wallet and use them at places like airport security checkpoints, expanding the wallet’s utility.

Google’s pilot project allows apps like Spotify to present their own billing options alongside Google’s payment facility, giving Android users a choice on how they’d like to pay. “This is a significant milestone and the first on any major app store,” said Sameer Samat, a Google vice president who oversees the Google Play store, in a blog post.

On today's episode, we discuss Facebook's Q2 performance, whether Apple's iOS update has affected ad revenues, and what Facebook means exactly when it talks about its (and everybody else's) “metaverse” future. We then talk about the impact of Facebook Pay expanding to online retailers, whether Instagram Reels could come to Facebook's homepage, and some new privacy features for kids on Instagram. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.

More restrictions on identifiers are likely in the next two years, with Google planning to phase out both Chrome cookies and mobile identifiers in its Android operating system in that time frame. In addition, IP addresses, which are used to track connected TV viewership, may also be at risk for deprecation if privacy advocates prevail.

The news: Reddit on Thursday rolled out a Discover tab on iOS and Android, which shows users an algorithm-driven feed of photos and videos from subcommunities (called subreddits) that users might be interested in.

The trend: Apple’s launch of AppTrackingTransparency (ATT) in iOS 14.5 has started to reshape digital advertising and is affecting mobile app publishers’ and advertisers’ monetization models, budget allocations, and measurement strategies.

On today's episode, we discuss Apple's upcoming iOS 15 privacy measures, what we make of Spotify's new Clubhouse competitor Greenroom, whether new social network IRL can take on Facebook groups, if we can expect a new data privacy agency, how much people are getting out, American's favorite time of the year, and more. Tune in to the discussion with eMarketer senior analysts Audrey Schomer and Sara M. Watson and analyst at Insider Intelligence Blake Droesch.

On today's episode, we discuss whether augmented reality is the future of marketing, how Clubhouse launching on Android can help the social audio platform grow its user base, how much the pandemic changed boomers' online behavior, whether "buy now, pay later" can move beyond retail, how to help people find something to watch on Netflix, how to swim up in the sky, and more. Tune in to the discussion with eMarketer analysts Nina Goetzen and Daniel Keyes, and principal analyst at Insider Intelligence Jeremy Goldman.

Apple plans to roll out a major update to iOS this spring, requiring an opt-in before apps can track users across channels. "Behind the Numbers" host Marcus Johnson turns the tables on eMarketer principal analyst at Insider Intelligence Nicole Perrin to ask about the latest research on AppTrackingTransparency opt-ins, the China Advertising ID (CAID), and how advertisers are preparing.

The iPhone 12 Pro became the first phone to have a back-facing Light Detection and Ranging (Lidar) camera, which enables more sophisticated augmented reality (AR). (Top-end Android phones use a similar Time-of-Flight, or ToF sensor.) Lidar can near-instantaneously detect depth and size, allowing for rapid and very detailed mixed reality functions for apps, such as furniture placement or full-body Snapchat Lenses. This should supercharge mobile AR spending and make such ads more feasible.

An iOS app update reportedly contains language about two forthcoming bank accounts from Square—which, if true, put it ahead of the competition.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring AppsFlyer’s Chad Greenleaf, senior vice president, client services, and Barak Witkowski, vice president, product, along with Stash’s Tyler Pennell, vice president, growth. Together they shared valuable lessons learned throughout the iOS 14.5 readiness process, where the industry stands now, and best practices for a privacy-centric future.

More on this: Soaring digital ad costs, rising shipping costs, Apple’s iOS privacy changes, and smaller-than-anticipated customer bases (helped in part by a pandemic-related shift in consumer purchase behaviors) are converging to create a challenging environment for many D2C brands.

The trend: Apple’s launch of AppTrackingTransparency (ATT) in iOS 14.5 has started to reshape digital advertising and is affecting mobile app publishers’ and advertisers’ monetization models, budget allocations, and measurement strategies. Our recently published report had the following findings:.

Apple ad spend dips: Mobile app install ad spending on iOS devices has dropped off since the arrival of iOS 14.5 and AppTrackingTransparency. Whether marketers permanently shift budgets to Android depends on how good Apple's alternative tracking frameworks prove to be.

Apple placates mobile advertisers: iOS 15 will allow advertisers to get postback data directly from Apple, rather than going through an ad network—a huge help for marketers hungry for data in a post-IDFA world.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring AppsFlyer’s Brenda Chen, director of solutions architecture, and Royal Bank of Canada (RBC) Ventures’ Michael McCue, head of performance marketing. They discussed the solutions RBC Ventures put in place prior to iOS privacy updates, the results they’re seeing, and how their strategy is now evolving.

And as the smartphone market shifts in the UK, it could present an increasingly compelling opportunity: Right now, Android and iOS currently hold near-even shares of the market with Samsung leading the Android space, per August 2021 StatCounter data. But Androids will steal some share through 2023.

Leading up to the Beijing Winter Olympics, the government launched several initiatives to increase access to and use of the digital yuan, including offering transit discounts and releasing a pilot of the digital yuan app on Android and Apple app stores.

UA turns a decade old in October, and was built for a different time—the iOS App store was then just 4 years old. Like other site-tracking tech at the time, UA focused on user sessions. That works fine for brand experiences that rely solely on a single platform (i.e., your brand’s website viewed from a computer or a phone), but takes a lot of work to connect cross-device, cross-platform usage.