The ecommerce heavyweights combined (Alibaba, Amazon, and JD.com) will take 15.9%. Read Next.

The impact of Amazon on this share likely has a role to play, with ecommerce advertising spend becoming so important during the pandemic. We don’t yet have a UK forecast for Amazon ad revenues, but our global figures indicated a huge 52.5% increase for the company in 2020, with steady gains set to continue.

The news: Amazon will stop accepting Visa credit card payments in the UK starting January 19 because of rising merchant card fees, per The Wall Street Journal. Amazon is offering affected UK customers £20 (approximately $26) off a purchase to encourage them to update their payment method.

An additional report from Reuters along with public criticism from regulators prompted Amazon to launch a tool that it said will help third-party merchants see what users are searching for on the platform.

Some publishers also develop, and earn commissions on, editorial recommendation content that lives on Amazon, and that will sometimes appear in Amazon search results. This means that publisher affiliate commerce content can often meet consumers where they are when they’re browsing or researching products, regardless of whether their purchase journey starts on search, social, or even Amazon.

Holiday sales in the UK this year will grow by 8.1% from last year, with ecommerce sales growth rates stabilizing after spiking in 2020.

Sellers can also pay to boost the reach of their livestream, so it functions as a paid video ad on the Amazon site and mobile shopping app. What makes it notable? Amazon is the largest ecommerce retailer in the US, so these livestreams are placed directly within a hyper-relevant shopping ecosystem.

EU privacy regulators fined Amazon a record €746 million for alleged GDPR violations. The move marks an uptick in enforcement by Europe’s privacy regulators and may force tech firms to reevaluate their GDPR compliance.

In March 2020, Amazon debuted “Making the Cut,” a Project Runway-like fashion competition featuring Heidi Klum and Tim Gunn, where the winner gets their look sold on Amazon post-episode. Amazon later experimented with shoppable video for products featured in Rihanna’s Savage X Fenty lingerie fashion show on Prime Video in October 2020.

During the pandemic-induced lockdowns in 2020, many UK-based shoppers confined to their homes saw little need to shop for apparel, and even now, as restrictions ease, apparel will still not be a consumer focus.

In Europe, Prime Video adoption rates trail those in the US—due in part to the fact that European streamers have less access to content options. As streaming services try to dominate across audiences, they’ll need content that is relevant to international viewers in their markets. Local content can help drive revenue and differentiate Prime Video from its peers.