Delivery apps race to sign up retailers to their platforms: DoorDash, Uber Eats, and Gopuff each inked new deals to grow their retailer network and bring fast delivery to more customers.

BetterHelp bested other US podcast advertisers in 2021 and spent $76.9 million on podcast placements that year. This was nearly triple the outlays of NBCUniversal, the second-biggest spender, at $27.7 million. All told, the top 10 podcast advertisers invested close to $300 million.

Carrot Ads, which allows retailers to leverage Instacart’s advertising capabilities to show ads on their own sites and apps. Competitors catch up: While Instacart usage soared during the pandemic, the company no longer controls the third-party delivery market like it used to: We forecast its share of the market will drop to 69.4% this year.

To put things in perspective, Netflix and Amazon were launching Best Picture campaigns as early as 2017, with the former’s “Manchester by the Sea.”. The rise of streaming has created an existential crisis for movie theaters. Many are shutting down as consumption habits increasingly turn to streaming options during the pandemic.

On today's episode, we discuss the most interesting takeaways from Amazon's Q3 earnings, why the online store's sales hit the brakes, and how Amazon's ad business is coming along. We then talk about Walmart testing an SMS-assisted ecommerce tool called “Walmart Text to Shop,” how new brick-and-mortar stores might look different, and Pinterest's new shoppable live series called Pinterest TV. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Andrew Lipsman.

A new bill targets acquisitions, but could struggle to get passed: Democrats are backing an antitrust measure that would let them block mergers of over $5 billion.

Past virtual shopping experiences were introduced to consumers on an ad hoc basis with poor measurement of performance. And though Beijing has shown a supportive stance toward these new technologies and concepts, regulators wary of internet addiction could still crack down on them. Predictions.

SXSW’s return reemphasized the importance of experiential marketing activations: Prime Video and others made big splashes, though pandemic-era virtual experiences remain.

For Advertisers. Advertisers play a critical role in building consumer trust in social commerce. Just as with other types of advertising (such as branding ads), advertisers seeking to drive social commerce purchases should:. Prioritize data privacy in both their own internal policies and in their advertising decisions.

The rollout of AppTrackingTransparency (ATT) in iOS 14.5 effectively deprecated the primary way publishers and advertisers track users on iOS and changed how the mobile ad industry approaches monetization and measurement.

Facebook has allowed advertisers to develop AR ads since 2019 through the Spark AR hub, but the process remains clunky. Advertisers first must create an AR experience, upload it to the platform, and then create a video ad with the AR content in Ads Manager. Instagram shows more promise for AR in shopping.

The retail media trend began with Amazon—which currently dominates with 77.7% of retail media ad revenues. Now, dozens of retailers are attacking the opportunity. Both Walmart and Instacart will offer real competition to Amazon’s retail media network.

It’s not clear what opportunities Amp presents for Amazon Music Unlimited upsells; the service is priced at $7.99 per month. If Amp succeeds, it could be monetized via advertising in the near future. We expect US digital audio services ad spending of $6.21 billion this year, rising to $7.89 billion by 2025. Amazon isn’t shy about expanding its ad business.

AVOD viewer growth is driven by the fact that there has been an increase in apps with large video libraries that monetize their product through ads. Peacock, Discovery+, and HBO Max are just a few of the streamers that have recently launched ad-supported tiers.

Due to listener growth, advertisers no longer find digital audio advertising experimental.

Advertising on Facebook has become more challenging due to Apple’s AppTrackingTransparency framework in iOS 14.5. Here’s how advertisers are adapting their strategies in the post-IDFA reality.