Tech costs in this week’s reports will receive close scrutiny for potential earnings drag. Even if they do, the spending is necessary to fend off digital-only competitors.

In this case, we worked with alcohol brands. Since a lot of alcohol consumption takes place offline at bars, clubs, and restaurants, this event not only created a way for people to have fun in a social atmosphere, but also allowed brands to reach consumers. Are there plans to continue these online club experiences?

In the future, delivery on nonrestaurant items like alcohol and immediate household needs will likely expand the menu of what’s offered by such services, a potential disruptive force across many sectors. No. 3: Expect a Prolonging of the Digital Video Binge. Digital video was driven to new heights in 2020 as the pandemic led to greater amounts of time at home.

The product was geared toward a more mindful consumer that’s perhaps focuses on lower calories and a lifestyle that’s not typically supported by large alcohol brands. We showed up in events where we would never have traditionally shown up.

Groceries led in this regard, with 52% of respondents saying they had spent more on them, while another 34% said they had spent more on alcohol after the lockdown began. The YouGov data shows that some product categories fared better than others, but across the board, digital purchasing has played an important role in sustaining the CPG industry’s growth.

The biggest driver of brand risk worldwide was adult content, while six in 10 risky UK impressions were associated with illegal drugs, alcohol, or violence. Might this have an impact on where advertisers are apportioning spend? Despite the general increase in brand risk, each brand has a different threshold.

He also cited examples including alcohol advertisers that were getting so many organic inquiries that it didn’t make sense to continue spending on paid search.

In the future, delivery on nonrestaurant items like alcohol and immediate household needs will likely expand the menu of what’s offered by such services, a potential disruptive force across many sectors. Not sure if your company subscribes? You can find out here.

In an exclusive Q&A with Insider Intelligence, Dontá Wilson talks about why he sees “digital transformation” as a misnomer—and how “client transformation” is a better term for guiding banks’ digital strategy.