AUG 17, 2021
Email is proving effective for advertising as well, mainly because the consumers who see these promotional messages have consented to receiving them. Last August, when PwC polled consumers in Canada who planned to shop during the 2020 holiday season, 60% of Gen Z respondents (ages 17 to 24) and 61% of millennial respondents (ages 25 to 38) said email ads influence their purchase decisions.
APR 18, 2019
This StatPack provides a visual overview of trends in display, video and mobile ads bought programmatically, both in the US and worldwide.
AUG 13, 2021
Facebook is rethinking privacy: A recent interview suggests that the company knows it needs to retool how it targets ads to reflect a growing privacy-conscious segment of its users.
MAY 9, 2019
Association of National Advertisers (ANA). ClickZ. CMO Council. Constellation Research. Forrester. Fospha. MIT Sloan Management Review. Neustar. SAP. SAS.
JUN 6, 2019
December 2018 data from consulting and advisory firm Winterberry Group in conjunction with the IAB showed roughly one-third, or $2.26 billion, of the US market for audience data activation investment went to data analytics, modeling and segmentation (which also included measurement and attribution) in 2018.
JUL 9, 2019
It could level the playing field and keep big platforms from owning identity, targeting and measurement moving forward. “It’s the FAANG companies that have a disproportionate advantage in identity,” Smolin said. “In particular, a lot of brands are hesitant about overly relying on Google for measurement.
NOV 20, 2020
YouTube viewing is shifting to connected TV (CTV) screens, a behavioral change that could help make YouTube a powerful alternative for TV advertisers moving dollars to digital video.
MAR 24, 2021
“Recently, commercial interest in virtual influencers has increased, which can largely be explained by the industry’s newfound willingness to experiment with creating ‘phy-gital’ brand experiences, in order to reach the consumer through innovative ways, especially in today’s context [of the pandemic],” said Kim Leitzes, managing director of Asia-Pacific at performance measurement company Launchmetrics.
OCT 6, 2020
The pandemic has had all kinds of effects on consumers, and in turn, on how they interact with products and services. eMarketer principal analyst at Insider Intelligence Nicole Perrin speaks with fellow principal analyst Andrew Lipsman and forecasting analyst Eric Haggstrom about what happens when business metrics go haywire, including at Walmart, Nike, and Peloton. They also talk about Facebook's narrowing attribution window, Prime Day finally happening, and Samsung Ads' new self-serve demand-side platform option.
JAN 23, 2020
Our most successful channel is word-of-mouth, and sometimes our advertisements are that extra push that they need.
JUN 4, 2021
“Roku Recommends” rolls out: The new show from Roku’s branded content studio surfaces top streaming content and gives advertisers a chance to reach viewers who might otherwise skip straight to ad-free services.
DEC 22, 2020
The unpredictability of sports programming, prolonged content production shutdowns, and uncertainty over making long-term marketing investments made upfront TV buying less appealing to advertisers this year. Advertisers are becoming more focal about reformatting the upfront buying process. The most common reforms are centered around measurement.
MAR 16, 2020
eMarketer principal analyst Nicole Perrin and vice president of content studio Paul Verna discuss the NBA suspending its season and YouTube monetizing COVID-19 videos. They then discuss the first retailer to use Amazon's "Just Walk Out" technology, if a lawsuit could derail Quibi's launch and Twitch partners with Comscore on measurement.
SEP 26, 2019
Retailers rely on a variety of marketing channels to engage customers. But identifying the most effective channels is a process, which requires establishing clear objectives and key performance indicators.
OCT 8, 2019
Connected TV ad spending is increasing significantly, but it still faces issues when it comes to the fragmentation of inventory, lack of standardized measurements, frequency capping and ad fraud. In our newest report on US digital video, we looked at connected TV’s limitations and what leaders in the industry think.
DEC 17, 2019
Advertisers can access premium inventory directly through its digital advertising arm, Publishers Clearing House Media, as well as programmatically via top exchanges. Click here to learn more.
MAR 3, 2021
JUN 6, 2021
Nancy has been at eMarketer for over 13 years and oversees the media business, developing programs for leading advertisers. Nancy’s background includes 30 years of sales, marketing, and promotions experience in media, web analytics, and test and measurement hardware. In her downtime, Nancy stays active serving on alumni, nonprofit and trade association boards.
MAR 18, 2021
MAR 18, 2021
SEP 15, 2020
As cookies phase out and the third-party data ecosystem becomes regulated, these forces favor a transition to first-party data as the main source of truth for targeting, measurement, and analytics. Publishers, platforms, and ad tech providers have taken note and now have every incentive to rebrand their offerings to present an addressable-first image.
MAR 17, 2020
eMarketer is pleased to moderate a Tech-Talk Webinar featuring Marc Vermut, vice president of marketing solutions at Neustar, and Mark Myers, senior vice president of customer success at iSpot.tv. They will share an innovative way to look at measurement to solve omnichannel marketing problems and more, inclusive of TV.
SEP 9, 2020
The pandemic put pressure on media budgets and changed users’ listening behaviors, forcing advertisers to restructure their audio strategies.
MAR 15, 2021
DEC 8, 2020