Geography

Asia-Pacific (4461)
Europe (6263)
Latin America (2295)
Middle East & Africa (534)
North America (13527)
Worldwide (4420)

Content Type

Topic

Industry

Demographics

Publication Date

All
Analysis
Charts
26684 Results
Filter
Sort by: Relevance | Date
    Article
     | 
    AUG 15, 2019
    In just a few short years, Siri, Alexa and Google Assistant have gone from being virtual unknowns to familiar household names. As these voice assistants—and others—continue to gain traction on smartphones and smart speakers, the market is expanding quickly. Voice-control technology has officially moved out the early-adopter phase and into the mainstream.
    Video
     | 
    AUG 13, 2019
    eMarketer senior forecasting analyst Cindy Liu breaks down our Facebook audience numbers for key age groups and a silver lining for the social network.
    Audio
     | 
    AUG 13, 2019
    Principal analyst Lauren Fisher joins guest host and fellow principal analyst Nicole Perrin to discuss Amazon’s plans to offer video ad inventory to demand-side platforms dataxu and The Trade Desk. They also talk about our new programmatic fee estimates, Microsoft’s purchase of ad-tech firm PromoteIQ and Facebook’s offer to pay for news.
    Report
     | 
    AUG 13, 2019
    An expanding array of formats and distribution channels is making content the catalyst for customer engagement.
    Article
     | 
    AUG 12, 2019
    Straddling the analogue and digital divide, Xers are readily reachable by marketers, but they can be picky when it comes to where and how they want to interact with ads. We spoke with demographics thought-leaders about this generation’s device and media usage.
    Audio
     | 
    AUG 12, 2019
    eMarketer principal analyst Nicole Perrin talks about the dark side of the internet. She also discusses how Facebook can target ads without personal data and Lyft's Q2 results.
    Article
     | 
    AUG 11, 2019
    Scrolling through social media, it’s hard not to be influenced by influencers. Do you need another carry-on bag? Probably not. But do you have to have it after you saw an influencer capturing its essence on the hills of Santorini, and you suddenly saw yourself there? Of course you do.
    Article
     | 
    AUG 9, 2019
    Travel is the sixth-largest industry in terms of ad spending in the US this year, according to our newest estimates. Rising competition and a strong economy are prompting travel companies to increase their ad budgets to capture a larger market share.
    Audio
     | 
    AUG 9, 2019
    eMarketer principal analysts Mark Dolliver and Nicole Perrin discuss a new bill banning autoplay video, the details of the Capital One hack, why a drone fell out of the sky and more.
    Audio
     | 
    AUG 8, 2019
    eMarketer principal analyst Debra Aho Williamson discusses the influencer shift toward authenticity, and why influencer marketing may soon become regulated. She also assesses Facebook’s mind-reading program, a TikTok smartphone and Apple’s new credit card.
    Article
     | 
    AUG 8, 2019
    Cord-cutting has often been described as consumers adopting over-the-top (OTT) services while dropping their pay TV subscriptions, but our latest forecasts show that OTT adoption has begun to stabilize while decreases to the number of pay TV households is accelerating.
    Article
     | 
    AUG 8, 2019
    US consumers dig digital audio, and as listenership heats up, so does advertiser investment. For direct-to-consumer (D2C) brands, podcasts are top-of-mind as they provide engaging and influential ad opportunities.
    Article
     | 
    AUG 7, 2019
    In our Facebook Advertising in 2021 report, eMarketer principal analyst Debra Aho Williamson detailed how advertisers are currently engaging with Facebook and how that might change if controversy and the subsequent reduction of targeting tools continues. Among the CMOs we spoke with were Brandon Rhoten of the restaurant chain Potbelly Sandwich Works, Allison Lowrie of the digital classifieds service ANGI Homeservices Inc. and Peter Scheer of the ecommerce car retailer Vroom.
    Video
     | 
    AUG 7, 2019
    eMarketer senior forecasting analyst Oscar Orozco tees up our numbers for the US non-pay TV population and how we define cord-cutters and cord-nevers. Watch now.
    Article
     | 
    AUG 7, 2019
    Consumers are hesitant to engage with the latest automated customer experience offerings. In industries like healthcare and financial services, many prefer to consult with humans through traditional mediums. But in retail, more are willing to use emerging technologies—including chatbots and artificial intelligence (AI).
    Article
     | 
    AUG 6, 2019
    Consumers can be super picky about shopping. Some will spend hours looking for the right deal, only to back out at the last-minute because of shipping costs. Others won’t consider a product unless it’s accumulated enough positive ratings and reviews—or unless their closest confidants personally recommend it.
    Video
     | 
    AUG 5, 2019
    eMarketer forecasting director Shelleen Shum explores our numbers for UK podcast listeners and reasons why adoption is slow. Watch now.
    Article
     | 
    AUG 5, 2019
    In 2019, US retail search ad spend will increase 22.5% to $13.12 billion. Retail search spend is bolstered by Google Shopping ads and lower-funnel ads that are essential for driving ecommerce.
    Article
     | 
    AUG 5, 2019
    The programmatic ad supply chain can be opaque, making it difficult for buy- and sell-side platforms to quantify how much money is being paid to vendors. Our new estimates on programmatic fees may shed some light for advertisers and publishers on how much share of all nonsocial programmatic display ad spending is going to fees.
    Article
     | 
    AUG 4, 2019
    Whether it’s podcasts or streaming radio and music, the US population is spending more of its time with digital audio.
    Audio
     | 
    AUG 3, 2019
    eMarketer forecasting analyst Eric Haggstrom walks us through the current cord-cutting climate, explains why CBS is suing Locast and what Dish has been up to. Vice president of content studio Paul Verna joins the discussion to chat about streaming service password sharing, a new Facebook TV video-calling device, Spotify Q2 results and more.
    Audio
     | 
    AUG 2, 2019
    eMarketer principal analyst Nicole Perrin and head of content studio Paul Verna discuss the Department of Justice’s new antitrust review, why consumers only consider a few brands, NBCUniversal’s streaming service launch date and Microsoft's Cortana.
    Article
     | 
    AUG 2, 2019
    We expect a shift in US digital ad spending next year, as economic factors weigh on certain industries. In 2020, financial services will displace the auto sector, while travel will surpass consumer packaged goods (CPG).
    Video
     | 
    AUG 2, 2019
    eMarketer senior forecasting analyst Oscar Orozco shares our numbers for traditional pay TV and the impact of on-demand streaming services like Netflix and Amazon. Watch now.
    Audio
     | 
    AUG 1, 2019
    eMarketer principal analyst Mark Dolliver discusses the oft-forgotten Generation X. He also explains the implications of the rise of the Hispanic population in the US and why email still rules conversational marketing.