As brands prepare for a reopening of the economy and a boost in consumer spending in Canada, media agency PHD Canada has a front-row seat on the timing and tone of campaigns set to kick off.

How well do you know the terms of your contracts with programmatic partners? Shailin Dhar, co-founder and CEO at Method Media Intelligence, an ad verification and analytics technology provider, joins host Nicole Perrin to explain how the programmatic media supply chain can leak ad dollars, including to fraud.

Many small and medium-sized businesses (SMBs) have had to adapt in the past few months, banking on ecommerce to help bolster sales as uncertainty of store openings remains unclear.

In Japan, both TV and digital time spent will accelerate more than expected in 2020 thanks to the COVID-19 pandemic and resulting semi-lockdowns. However, the postponement of the Summer Olympics will limit the increase.

As normal life slowly resumes China, consumers are eager to travel again, albeit with reservations. Polls show that some consumers may start trekking as early as this month, but will mainly stay within the country’s borders.