With the ever-changing situation surrounding the coronavirus outbreak, it is unclear how long the pandemic will last and what its effect on the economy—and therefore the TV industry—will be.

Having experienced the frustrations of shopping for underwear and socks firsthand, Brian Berger, founder and CEO of men’s lifestyle brand Mack Weldon, set out to reinvent men’s basics.

eMarketer principal analyst Nicole Perrin discusses how the coronavirus will impact tourism. How will it change airlines, accommodation and travel-related ad spending? She then discusses what will happen to movie theaters and ride-hailing services as the pandemic takes hold.

The coronavirus pandemic is touching all aspects of daily life in the UK and around the world. From an industry perspective, those most affected thus far rely on movement of people, particularly travel and hospitality. Some have been able to adapt to this new reality, sustained largely by digital, but the hospitality sector is grappling with an environment where human contact of any kind is becoming increasingly limited, even when mediated by digital.