Google’s secret anti-competitive project revealed: New court documents show that Google gave itself preference in its ad exchange, confirming long-held suspicions that the tech giant was running a monopoly.
Affiliate commerce isn’t new for many publishers, nor is it for marketers. But more content publishers are entering the affiliate space, creating new opportunities for performance marketers to reach high-quality audiences through high-quality content. Meanwhile, the affiliate model itself is evolving. Some affiliate networks now offer marketers more ways to attribute sales to multiple publisher touchpoints along the path to purchase.
On today's episode, we discuss some digital audio developments from Spotify and iHeartMedia, how podcast advertising can add value, in-car audio entertainment, and what the first flavor of advertising on social audio platforms will look like. We then talk about what to expect from this years' Interactive Advertising Bureau (IAB) Podcast Upfronts, how people are approaching podcast moderation, and the market for podcasts created for children. Tune in to the discussion with eMarketer forecasting analyst at Insider Intelligence Peter Vahle.
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Salesforce Datorama's Emily Hoffman, product marketing manager. She discussed how marketers can create data-driven transformation across their organizations by centering around holistic customer views, marketing performance data, and a continuous optimization mindset.