Geography

Asia-Pacific (696)
Europe (778)
Latin America (447)
Middle East & Africa (307)
North America (910)
Worldwide (4451)

Content Type

Topic

Industry

Demographics

Publication Date

All
Analysis
Charts
4824 Results
Filter
Sort by: Relevance | Date
    Video
     | 
    MAR 2, 2017
    As marketing technology becomes a standard part of managing a business, many companies have become comfortable enough with the concept to shift away from their initial focus on platforms and to focus instead on data. Topics in this webinar include: The current state of marketing tech adoption and the most common tools being used; Why the best-of-breed tech stack has won out; What marketers are trying to get from their tech usage; How marketing technology can support overall digital transformation at brands.
    Interview
     | 
    FEB 24, 2017
    John Koetsier, mobile economist for Tune, a mobile analystics and marketing platform provider, talks about how mobile apps and mobile websites have a tie that binds them.
    John Koetsier
    Mobile Economist
    Tune
    Article
     | 
    FEB 21, 2017
    Jillian Ryan spoke with Malin Liden, vice president at SAP Experience, about how the company approaches social selling, why training is so important and how its top sellers have a quota achievement of over 160%.
    Interview
     | 
    FEB 16, 2017
    Jason Rose, senior vice president of marketing at identity management vendor Gigya, spoke with eMarketer about the importance of understanding customer identities.
    Jason Rose
    Senior Vice President, Marketing
    Gigya
    Interview
     | 
    FEB 15, 2017
    Malin Liden, vice president at SAP Experience, explains how the company approaches social selling, why training is so important and how its top sellers have a quota achievement of over 160%.
    Malin Liden
    Vice President, SAP Experience
    SAP
    Interview
     | 
    FEB 15, 2017
    At Xerox, social selling is part of a larger sales enablement program designed to increase sales productivity, resulting in larger contracts and faster closing.
    Nicolas Lihou
    Head of Global Sales Enablement
    Xerox
    Interview
     | 
    FEB 14, 2017
    Amber Long, a vice president at B2B agency gyro, discusses how some B2B companies are still grappling with the frenzied rush to social media.
    Amber Long
    Vice President, Engagement, PR, Content and Social Media
    gyro
    Interview
     | 
    FEB 3, 2017
    Scott Brinker, editor of Chief Marketing Technologist, talks about why marketers say they want more data, and what to expect in the marketing technology space going forward.
    Scott Brinker
    Editor
    Chief Marketing Technologist
    Article
     | 
    FEB 3, 2017
    Snapchat has followed through on its long-awaited plans to go public.
    Interview
     | 
    FEB 2, 2017
    John Callan, vice president of marketing at customer data and personalization platform Boxever, explains why the company created a customer data platform, and outlines the big obstacles to doing so.
    John Callan
    Vice President, Marketing
    Boxever
    Article
     | 
    JAN 24, 2017
    Yahoo reported that usage of the network dipped only briefly after it disclosed a significant data breach in December—the latest sign that internet users are unlikely to change their behaviors, even when they express concerns about data security.
    Audio
     | 
    SEP 5, 2018
    In the latest episode of "Behind the Numbers," we delve into how technology and the sharing economy are affecting popular tourist destinations, and what measures are being taken by local tourism organizations to promote sustainable travel.
    Article
     | 
    AUG 31, 2018
    Although it receives constant buzz, there are a few reasons why blockchain isn't widely adopted yet.
    Article
     | 
    AUG 30, 2018
    Mounting evidence shows that the holiday shopping season is starting sooner. But is this Christmas creep consumer-driven or the result of retailers planting seeds in the public's mind earlier in the year?
    Article
     | 
    SEP 7, 2018
    Nearly half of the 182 worldwide retail professionals polled by Retail Systems Research (RSR) said that online competitors are innovating too quickly, and it's hard to keep up, while almost as many were concerned about consumer price sensitivity.
    Article
     | 
    OCT 2, 2017
    Snapchat’s worldwide ad revenues will total $774.1 million this year, but growth will be slower than eMarketer predicted a year ago.
    Article
     | 
    AUG 8, 2017
    A survey of mobile publishers worldwide—most of them focused on gaming apps—found that rewarded video ads are the most effective way to generate revenues.
    Article
     | 
    FEB 28, 2017
    With a worldwide mass audience, the video-sharing site positions itself for its next big move—taking on TV.
    Audio
     | 
    AUG 6, 2018
    Four years after its purchase by Facebook, WhatsApp is being tasked with a new challenge: Make money. In the latest episode of “Behind the Numbers,” analyst Rahul Chadha digs into the messaging market and the monetization strategies being put to the test around the world.
    Audio
     | 
    AUG 5, 2018
    Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, some of the topics we’re talking about include Google’s expected return to China, plus a new kind of tutor.
    Interview
     | 
    AUG 3, 2018
    Media companies need new sources of revenue
    Trei Brundrett
    COO
    Vox Media
    Article
     | 
    AUG 3, 2018
    Data breaches are proliferating at a time when marketers are becoming increasingly reliant on user data.
    Article
     | 
    AUG 30, 2018
    Nearly half of the retail professionals worldwide surveyed by SLI Systems in H1 2018 said they plan to add personalization to their ecommerce efforts within a year.
    Article
     | 
    AUG 2, 2018
    Digital commerce allows shoppers to buy from anywhere in the world without leaving their house. But compared with other countries, relatively few in the US engage in cross-border ecommerce.
    Article
     | 
    AUG 1, 2018
    Old tech and organizational structures make life difficult for marketers who want to utilize user data in novel ways.