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  • Audio
     | 
    JUL 1, 2020

    Jonathan Adams, executive director and managing partner at Wavemaker, joins eMarketer co-founder and Insider Intelligence chief evangelist Geoff Ramsey in a conversation about the health of the ad ecosystem amid unprecedented disruption. Among the many topics they cover are the balance between subscription- and ad-supported video and the role of walled gardens.

  • Audio
     | 
    JUN 29, 2020

    Start reaching your target audience on the world's largest professional network today and launch your first ad campaign with $100 on us. Learn more.

  • Audio
     | 
    MAY 12, 2020

    eMarketer principal analysts Andrew Lipsman and Nicole Perrin discuss what to make of Amazon's Q1 2020 earnings from a retail and advertising perspective. They then talk about Walmart's "Express Delivery," a new company that automates brand creative, Amazon using independent seller's data and why a senior executive stepping down is such a big deal.

  • Audio
     | 
    MAY 7, 2020

    eMarketer forecasting analyst Eric Haggstrom and principal analyst Nicole Perrin discuss Google's Q1 2020 earnings and what it means for the advertising industry. They then talk about WPP's revenue drop, Apple's quarterly performance and a new bill that will police how companies use people's personal data to track COVID-19.

  • Audio
     | 
    APR 30, 2020

    eMarketer principal analysts Andrew Lipsman and Nicole Perrin discuss the current wave of pandemic-driven ads and what the next wave might look like. They then talk about how programmatic is faring, Google's plans to cut its marketing budget in half and how much leeway are customers willing to give retailers on delivery during this time?

  • Article
     | 
    APR 30, 2020

    There was especially notable growth in the US and Canada, where core Facebook gained 5 million users between Q4 and Q1, the strongest growth it has experienced in those markets in many quarters. Facebook also grew strongly in Europe, adding 12 million users in Q1.

  • Article
     | 
    APR 22, 2020

    He didn’t provide data on time spent in the US, however. According to mobile app tracker App Annie, there was 54% growth in average time spent on Snapchat per user in South Korea from March 1–14, 2020, compared with Q4 2019. Italy saw a 36% increase, and Japan was up 23%. Additionally, the pandemic contributed to increases in communication on Snapchat.

  • Article
     | 
    DEC 17, 2019

    Marketers have embraced location data for several reasons. It can help personalize experiences for customers, better isolate customer paths to purchase, create better customer segments, and identify opportune moments to target potential clients. But new restrictions on collecting location data will make it more costly for advertisers in 2020.

  • Audio
     | 
    JUL 30, 2019

    eMarketer principal analysts Nicole Perrin and Andrew Lipsman, along with senior forecasting director Monica Peart, discuss Q2 results for Amazon and Google. They also chat about Equifax's $700 million fine, Amazon delivering packages to your trunk and interesting findings from Prime Day.

  • Article
     | 
    JAN 23, 2020

    Through our in-house attribution model, the exit survey allows us to determine how consumers came to us and after we know that, we can better determine our return on investment for specific channels. Jonathan Regev, Co-Founder and CEO of The Farmer's Dog. People are finding out about us through their friends, the dog park and media such as OOH ads, TV and social.

  • Article
     | 
    DEC 1, 2020

    Research by Socialbakers, a social media marketing platform, found that Northern America ad spending on Facebook and Instagram fell by 31.6% in the first week of July compared with the previous week. (By Socialbakers’ definition, Northern America includes the US, Canada, and a handful of sparsely inhabited islands and territories.)

  • Article
     | 
    APR 6, 2021

    In December, we published our first forecast for Pluto TV ad revenues. Pluto TV, a free streaming service operated by ViacomCBS, will receive $786.7 million in net US ad revenues in 2021, a 77.7% increase over the previous year. In 2022, Pluto TV’s net US ad revenues will surpass $1 billion annually for the first time.

  • Article
     | 
    SEP 8, 2020

    At $13.42 billion, that’s a healthy 24.7% of total US search ad spending. Though retailers will increase ad spend in these formats, these increases signify dramatic decelerations when compared with 2019 figures. The coronavirus and the ensuing recession have constrained ad spending growth for nearly every industry, and retail is no exception.

  • Article
     | 
    NOV 9, 2020

    In June, we expected Google’s net share of US search ad spending to fall from 61.3% last year to 57.5% by 2022. We now predict Google’s share will be down to 54.9% in 2022. Amazon, meanwhile, will net 21.5% of US search ad spending that year—up from our previous forecast of 19.0%.

  • Article
     | 
    OCT 9, 2020
  • Article
     | 
    SEP 28, 2020

    Amid disinformation campaigns over the coronavirus pandemic and the upcoming presidential election, most US buy-side decision-makers are concerned about their ads potentially running up against controversial content on social media.

  • Article
     | 
    SEP 24, 2020

    When it comes to protecting users’ personal information and providing a safe online environment, social network users in the US give lower marks to Facebook, TikTok, and Twitter.

  • Article
     | 
    SEP 23, 2020

    The US computing products & consumer electronics industry will be the fastest growing digital ad spender in 2020, increasing its spend by 18.0% in a year when the total US digital ad market will only grow by 1.7%.

  • Article
     | 
    APR 16, 2020

    Most US advertisers had started holding back their spending due to the coronavirus pandemic in mid-March, expecting to make deep cuts in Q2. But early April research suggests those cuts may be worse than previously anticipated.

  • Article
     | 
    JUN 23, 2020

    For the first time since we began estimating ad revenues at Google, the company’s net US digital ad revenues will decline in absolute terms. Facebook and Amazon will continue to grow but at severely depressed rates compared with earlier expectations.

  • Article
     | 
    JUN 26, 2020

    US agencies might be looking at a loss of over 50,000 jobs by the end of 2021, per Forrester estimates cited by AdExchanger. For reference, in total an estimated 250,000 people were employed by ad agencies as of the end of 2019, per IBISWorld.

  • Article
     | 
    MAR 24, 2020
  • Audio
     | 
    DEC 11, 2019

    eMarketer principal analyst Yory Wurmser joins host Nicole Perrin to discuss eMarketer’s latest estimates of spending on mobile ads in the US. They break down our forecast to explain where the nearly $100 billion in US mobile ad outlays this year actually goes.

  • Audio
     | 
    AUG 18, 2020

    eMarketer analyst Ross Benes, forecasting analyst Eric Haggstrom and principal analyst at Insider Intelligence Nicole Perrin discuss what's next for out-of-home advertising now that the US is sheltering in place. They then talk about college football's TV ad inventory being in jeopardy, TikTok's data collection practices and the social platforms that small businesses are most likely to advertise on.

  • Audio
     | 
    MAR 25, 2020

    eMarketer junior analyst Blake Droesch and senior analyst Jasmine Enberg discuss how COVID-19 changed social media engagement, platform advertising and influencer behavior. They then talk about TikTok's new "Transparency Center," the optimal social media posting lengths, Facebook Stories in other places and Instagram's disappearing text messages feature.

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