MAR 28, 2019
Social media continues to be a priority for marketers in China, with interest in such tactics as KOL (influencer) marketing, as well as short videos and live streaming. AI Powers Digital Advertising, but It’s Still Early Days.
MAY 1, 2020
That’s not surprising given that many people were using the platform to find information about the coronavirus as shelter-in-place measures were being implemented in many countries. But there are signs that Twitter’s usage gains may be short lived. By the end of March, Twitter said that the number of mDAUs had stabilized “as many people around the world settled into new routines.”.
JUN 21, 2019
Five highlights and five charts on private messaging, ecommerce and social media
MAY 6, 2020
Are you primarily using Instagram or emerging platforms like TikTok? I know that we probably should jump on the TikTok bandwagon; the number of users and the number of hours spent on it have increased significantly. But content like that takes a good amount of time. I come from a video background—I helped start this YouTube-based entertainment news network called Clevver, which is now owned by Hearst.
JUN 30, 2021
But programmatic accessibility for CTV is growing via methods such as self-serve platforms run by streaming services, which are increasingly being viewed as something like walled gardens. The next note in this series will discuss programmatic transaction methods, walled gardens and how they fit into the programmatic landscape—and what’s left over for the open internet.
MAY 27, 2019
Facebook’s move last year to discourage passive consumption of content, especially videos, has impacted engagement. Average daily time spent on the platform by US adult users fell by 3 minutes in 2018. And that time will remain unchanged this year, per the latest eMarketer forecast on US time spent with media. In fact, we have reduced our forecast for Facebook compared with the previous figures released in Q3 2018.
JUN 24, 2020
FEB 12, 2020
Enter customer data platforms. CDPs help transform companies by providing marketers with tools to easily unify their data—without forcing them to sign a multiyear contract or buy an entire suite, just for one- or two-point solutions.
JUN 21, 2021
It’s too soon to gauge how the convergence of gambling and sports will play out in the US, but early indications point to a lucrative market with potential pitfalls—not unlike social media companies, which have had to balance their financial success with concerns around the suitability of their content and marketing practices.
MAR 22, 2021
Walmart is collaborating with nonprofit Commons Project Foundation and identity management platform Clear to let patients easily access a digital version of their COVID-19 vaccine records.
JUL 23, 2020
Even with YouTube’s strong audience in Canada and the heavy monetization of pre- and mid-roll in-stream ad units on the platform, our forecasts showed video accounted for less than 10% of digital spending in Canada up until 2016. But in 2017, video’s share jumped to 22.8%, the result of the vastly improved video placements in social media.
MAY 8, 2020
Through years of work with companies that include Apple, BlackBerry, Schwab, eBay and Sephora, Chris has had the opportunity to innovate technical solutions at an enterprise platform level, with an eye on creating integrity between the overall technical strategy and business plan. Piotr Urbanski is associate director of marketing science at Ayzenberg.
MAY 14, 2019
Amazon and Google control two of the industry’s most commonly used DSPs and they also own connected TV devices and popular digital video platforms. And Amobee partnered with Nielsen to expand its TV buying capabilities.
OCT 15, 2020
The share of internet users who visited social platforms in the prior month rose to 94.2% of those polled in H1 2020, and time spent with social media was also up to 3:31 per day on average. Smartphones are also integral to the rising penetration of voice search, via services like Microsoft’s Cortana and Apple’s Siri.
JUL 20, 2020
Mark’s passion for digital marketing has provided opportunities to lead everything from performance marketing to an ecommerce replatform and social media. Myles Younger is senior director of marketing at MightyHive.
FEB 27, 2020
More than one in five of those ages 18 to 34 surveyed by Forum Research in June 2019 said they spend more than three hours with social media each day. And social media is proving to be an outlet for millennials’ expression of culinary interests, posting photos of dishes, even if it’s as lowbrow as fast food.
DEC 2, 2020
Sara works with Integrate’s global customer success team to develop strategies that help customers find value from their investment in the platform. She has more than 10 years of experience leading customers down the path of adoption to measurable business outcomes with a blend of both B2B and B2B2C experience in multichannel marketing programs, sales enablement, and demand generation strategy.
JUL 25, 2019
“Because we have that really tight customer journey within that platform, we can make sure if somebody … watches a piece of content and is aware of that vehicle, that we then service them a lead-gen ad within that platform.”.
AUG 9, 2019
As of Q3 2018, we changed our methodology for our video ad forecasts to encompass outstream formats including social media in-feed ads. “The growth of travel advertisers’ digital video budgets is being driven by social platforms,” said Ross Benes, analyst at eMarketer and author of our "Digital Ad Spending by Industry 2019" report collection.
FEB 16, 2021
More brands and agencies are using connected TV (CTV) as a direct-response performance channel. MNTN’s CTV ad platform saw a nearly 70% year-over-year increase in the number of advertisers compared to Q4 2019.
FEB 7, 2019
A recent partnership between influencer marketing platform indaHash, cruise line company Cunard, media agency PHD UK and DOOH specialist Clear Channel put social media influencers, video and DOOH together to create an innovative campaign. Four social media influencers were invited to take a cruise to the Arctic Circle.
SEP 24, 2019
Assertions that boomers are digitally active often refer to their usage of social media. After all, aren’t they the ones whose mass adoption of Facebook sent teens fleeing to less-geriatric platforms? True, up to a point. But boomers’ social usage also displays aging-in-place tendencies.
JUN 18, 2020
SEP 12, 2019
While users who want to use Facebook Dating need to opt in to the service and create a distinct profile separate from their existing Facebook account, Kay said that the social media company could choose to change this in the future. “Facebook Dating can solve this huge barrier to entry by making dating a ‘one-click’ experience," he said.
DEC 10, 2019
Netflix and YouTube may be the video platforms US adults are watching most, but their days at the top may be numbered. New services such as Disney+, HBO Max and Apple TV+ will fragment digital video viewing time even further. According to our first forecast on time spent watching Netflix and YouTube, both platforms will see their share of daily video time drop in the coming years.