Facebook users are spending less time on the social platform, and that is leading to a reduction in overall time spent with social networks in the US. Time spent on social networks declined by 1 minute last year, a stark difference from the cumulative 13-minute gain in 2016 and 2017.

That’s good news for Snap, which may benefit from its experience as a first-mover in AR for social media. Snapchat pioneered AR for social media in 2015, with the introduction of Lenses—which competitors were quick to copy—and has come to dominate social AR since. In Q1 2020, Snapchat claimed more than 75% of its 229 million daily active users on average engaged with AR content every day.

The GlobalWebIndex survey asked US internet users ages 16 to 64 if they thought brands should advertise as normal during the outbreak, and a plurality was ambivalent. But respondents were more likely to agree than to disagree, at 38% vs. 28%.

Mott Children’s Hospital polling in April 2018 found: “Nearly all parents of tweens ages 9 to12 agree that social media makes it easier for kids to get in trouble.”. While parents need to know what their kids are up to on social media, Emily Mulder, FOSI’s program director, stresses that they shouldn’t be sneaky or overbearing about it. “We say ‘talk, don’t stalk,’” she said.

Other brands have faced pressure to be more inclusive after public outcry, boycotts, or negative social media attention. In December 2019, the Hallmark Channel came under fire when it pulled commercials for wedding planning company Zola that featured a same-sex couple.

This report explores the latest developments in the social media landscape, including a look at TikTok Global, Instagram’s launch of Reels, and new election-related moves from Facebook and Twitter.

Though many companies struggle with diversity and inclusion in their advertising, some are making strides.

Mark’s passion for digital marketing has provided opportunities to lead everything from performance marketing to an ecommerce replatform and social media. Myles Younger is senior director of marketing at MightyHive.

“The revenue generation isn’t that big when you compare it with the rise in users,” said Abeer Raza, founding partner and CMO of TekRevol, a mobile app development company. With the steady rise in mobile CPMs over the past few years, these lower rates have provided opportunities some advertisers didn’t have prior to the pandemic.

But broadcast TV viewing is increasingly concentrated in the upper half of the age spectrum. More than 90% of respondents ages 35 and older had watched TV shows in the prior month, compared with 76.3% of respondents ages 16 to 24. Moreover, the share of internet users who watch digital video is fast approaching the share of live TV viewers at 87.3%.

Much of that mobile time is devoted to social media, at 3:40 daily in H1 2020. (GlobalWebIndex includes YouTube in its social media category, which tends to increase time spent as well as social user numbers.).

We fielded the online survey of 1,865 US respondents ages 18 to 74 between May 28, 2020 and June 3, 2020, using a sample provided by a third party. We found that Facebook was the least trusted social media platform regarding data privacy. Nearly one-third (32%) of US Facebook users at least somewhat disagreed that they had confidence in the platform to protect their data and privacy.

In a December 2019 eMarketer survey conducted by Bizrate Insights, about six in 10 US smartphone owners ages 18 to 34 reported using mobile retail apps to seek more information and transact purchases. Social media figures into millennials’ shopping as well.

That said, more than 72% of internet users ages 16 to 24 also read a print newspaper in the prior month. Broadcast TV is also holding its own in a media landscape where digital alternatives are proliferating. In total, 91.7% of internet users ages 16 to 64 watched live TV in the month prior to polling.

As CMO of one of the largest software companies in the world, SAP’s Alicia Tillman believes that quality of experience is at the center of today’s economy. Even in the B2B sector, Tillman focuses her efforts on telling a consumer-centric story, not only marketing to the stakeholders in charge of purchasing technology, but also the employees who use it. She finds that her marketing team does this best when data is successfully interpreted and used to shape a narrative that resonates with consumers of technology within the business.

Some 96.3% of internet users in Romania ages 16 to 64 owned a smartphone in H1 2020, according to GlobalWebIndex. Penetration was greatest among respondents in affluent homes and lowest among those ages 55 to 64—but these variations were minor. Ownership of desktop and laptop PCs was also high, at 86.8%.

The PayPal/Ipsos survey in 11 countries reported that in the 18-to-34 age group, 38% of smartphone users had made a purchase via social media, compared with an overall average of 30%—and just 18% of respondents ages 50 and older. Certain product categories also lend themselves to research or buying on social sites.

Despite the persistence of celebrity endorsements and influencer campaigns on social media, few consumers claimed that famous people (7%) and YouTube stars (12%) motivate purchase decisions. Like many consumers, a majority in this survey (52%) did not think advertising played a role in a major purchase decision.

This year, respondents ages 35 to 44 also overindexed for this metric. This may be because some owners who were 34 years old last year have now entered the older age bracket.

Video Ads in Social Media 2018.