In a survey in May by Leichtman Research Group (LRG), 48% of 35-to-54s reported watching digital video via connected TV daily. And digital video viewing is another area where Xers are closer to millennials than to boomers in their degree of engagement, said Bruce Leichtman, president and principal analyst at LRG.

For example, on Twitch, pre-roll ads run on desktop and mobile devices, as well as select gaming consoles and smart TVs. But on Facebook Live, pre-roll ads are available only on the Facebook app (for both Android and iOS). Mid-roll: Twitch, YouTube, and Facebook have mid-roll functions within their livestreaming content.

The reasons are that fewer people in China have desktop or laptop computers than in many other countries, and that connected TV digital options have not yet exploded in popularity as they have in some other markets. Digital video, however, is thriving. Regardless of which device or channel they used, adults in China increased their time spent with digital video by 44.9% last year.

Smart TV ownership was also higher among Anglophones (42.1% vs. 35.3%), as was ereader adoption (15.3% vs. 8.4%). Ownership numbers for desktop/laptops, tablets, voice assistants/smart speakers and VR headsets were more equal, but all showed slightly higher adoption among Anglophones.

This inaugural study, weighted based on responses to a consumer survey, ranks the seven largest Canadian financial institutions by assets according to their mobile banking capabilities. It presents detailed benchmarking data on the availability of 42 mobile features, selected by analysts based on their propensity to set FIs apart.

As people remain secluded at home, they are relying more on their desktops or connected TV for digital video and some social media. Even so, some apps are growing quickly. The New York Times study found a 79% jump in traffic to Houseparty, 15.4% traffic increase to TikTok, and a 12.4% jump to Google Duo.

Whether it’s via mobile devices, desktops or connected TVs, video is playing an increasingly larger role in telecom branding campaigns. We estimate that US telecom advertisers will spend nearly 20% more on video this year. At $3.77 billion, telecom’s video ad spend will account for 42.4% of its total display spending in 2020.

5G technology is poised to transform how media, entertainment, and marketing are produced, distributed, and consumed. This report discusses five ways that next-generation wireless networks could propel industry growth.

At the end of last year, we asked three important questions about Facebook in 2019.

For instance, consumers can now pay with credit cards and PayPal via their LG Smart TVs by setting up an LG TV account and inputting their payment information once. And Cadillac has integrated Apple’s Siri voice assistant into several of its car models to allow users to make voice payments on the go. Lending.

As more people watch video content on their mobile devices, the nature of mobile video monetization is changing. This is particularly the case for programmatic advertising, which we define as an automated, technology-driven method of buying, selling or fulfilling digital display ad placements. Overall, mobile video ads sold programmatically generated $19.93 billion in revenues in 2019 in the US and will generate $24.87 billion in 2020.

Want TV viewers to notice your ads? Try this.

Tablets, game consoles and smart TVs/streaming devices also posted gains in time spent amid the pandemic. These increases in time and attention devoted to digital screens could encourage advertisers to invest in display ads, provided they can assure themselves of a brand-safe context.

The first primary contests for the Democratic presidential nomination are not happening until February 2020, but the heat is already on the biggest digital ad sellers to restrict what they allow political and issue-oriented advertisers to do.

., connected TVs, desktops/laptops, mobile devices and headsets) and games via headsets. Examples of VR headsets include Google Cardboard, Google Daydream View, HTC Vive, Oculus Go, Oculus Quest, Oculus Rift, Valve Index, PlayStation VR and Samsung Gear VR.

In this year’s “Key Digital Trends” report, we examine changes coming to the digital media and technology landscape in 2021—including legislation, privacy, entertainment, social media, and more—and why they matter to marketers.

Despite the return of some sporting events like NBA exhibition games and the MLB, marketers are delaying their planned ad spend.

*Social networks will boost US mobile video ad spending this year.* In-app video advertising on platforms like Instagram and Snapchat was the main driver of growth, with new YouTube and Roku ad inventory helping, too.

As the coronavirus spread in the first half of 2020, we might have expected radical changes in the media behavior of consumers around the world. But for the most part, that didn’t happen. That’s just one insight to emerge from eMarketer’s newly released 2020 Global Media Intelligence (GMI) Report, a detailed look at internet users’ engagement with digital and traditional media in 42 major markets, produced in collaboration with Starcom Worldwide and GlobalWebIndex.