Even as big-box retailers like Kohl’s, Bed Bath & Beyond, JCPenney and Pier 1 all reported catastrophic H1 performances, announced various store closures or declared bankruptcy, other retailers with more nimble tactics successfully pivoted to digital-centric omnichannel approaches that are now paying major dividends.

In Japan, both TV and digital time spent will accelerate more than expected in 2020 thanks to the COVID-19 pandemic and resulting semi-lockdowns. However, the postponement of the Summer Olympics will limit the increase.

Apple is planning new and improved features for its Series 7 Apple Watch, slated for release in 2022: The updated watch will include faster performance, a body temperature sensor, and a blood sugar sensor, according to Bloomberg.

WeChat has figured as a prominent part of the marketing stack in Lunar New Years past. Over the previous month or so, the number of new COVID-19 cases has become relatively high, and despite a decline in recent days, authorities are still sounding a cautious note and urging citizens to avoid unnecessary travel.

This could be due to seasonality but could also spell trouble for sales performance during the rest of the year. Triple-digit growth became a thing of the past. Only five players posted double-digit YoY gains in Q1 2022.

The news: Shopify and TikTok expanded their existing partnership—a marketing tie-up formed in October—with a pilot program that lets merchants enable more shoppable content on TikTok, per TechCrunch. Here’s how it works: Merchants with a TikTok for Business account can create dedicated shopping tabs on their profiles and sync product catalogs so customers can shop directly from the app.

What key performance indicators (KPIs) do marketers use to measure CX? The most obvious KPI for customer experience is perhaps the net promoter score (NPS), i.e., a customer’s willingness to recommend your brand as measured via surveys. Beyond that, though, there are other KPIs that offer insight into how good your CX is. Take conversion rate, for example.

In India, the young and the affluent are rapidly adopting smartphones and enthusiastically increasing internet and digital video time, but time spent with traditional TV is still growing.

Insider Intelligence spoke with Sara Plotkin, senior director of brand and content at Thinx, which revolutionized the direct-to-consumer (D2C) space in menstrual hygiene products.

Sporting venues: The shutdown of leagues and stadia in Q2 will hamper overall OOH performance for the year. Airports: Ad revenues will be severely impacted by the massive reduction in air travel being mandated by governments worldwide.

“For advertisers with goods to sell in the marketplace, Amazon ads were a key performance lever throughout 2020, especially with the cheap ad opportunities available in Q2, when many sellers suffered out-of-stocks and dropped out of the auctions,” said Nicole Perrin, eMarketer principal analyst at Insider Intelligence.

One of the key performance indicators there was how many requests we received to be carried by food-service companies. We then were being carried at places that we never expected, like The Cheesecake Factory. So, we quickly pivoted that campaign to be more about how we can get our products delivered directly to consumers. We essentially turned out that campaign before it even started.

Companies can view this as a marketing cost and aim to convert these interested viewers into paying subscribers, which is crucial for streaming services’ long-term profitability. Content. Highlights of Q2 2021:. AT&T and Discovery announced a merger of WarnerMedia and Discovery assets, which will have consequences for the video streaming industry.

Marketing executives at streaming video companies have borne out these data points in public comments. In September 2020, shortly after the start of the NFL season, then vice president of marketing at Hulu Ryan Crosby told Adweek: “Sports are always a driver of viewing on our vMVPD service, and we see a lot of subscription and a lot of engagement in our live service when sports start.”.

Past virtual shopping experiences were introduced to consumers on an ad hoc basis with poor measurement of performance. And though Beijing has shown a supportive stance toward these new technologies and concepts, regulators wary of internet addiction could still crack down on them. Predictions.

Volta, another network of charging stations, and Experian Marketing Services found stations at mass retail locations drove more visits from EV drivers, which had 60% to 70% greater spending power than the average shopper, as reported by Chain Store Age. Consumers are recycling, reselling, and donating used products—and buying them, too.

“Nearly all retailers surveyed by RetailMeNot said the shortened timeframe [would] impact how their organization [would] approach this season,” said Michelle Skupin, senior director of marketing and communications at the online coupon company.

“Snapchat's perhaps not as relevant as it once was with the popularity of Instagram Stories,” McArthur of Nourish Food Marketing said. “Because that generation [millennials] lives on their phone, they're not necessarily going into QSRs either. It's being delivered to them.”.

As people become more acclimated to using voice assistants for search and task performance, banks will benefit from the utilization of voice banking services. Use-case examples include consumers commanding a voice-enabled device to check account balances or pay bills. Survey data from Fiserv released in July 2019 shows that more people reported seeing the benefits of voice banking than ever before.

At Money20/20 USA, a community bank’s executive VP and two fintech founders shared lessons learned from a successful infrastructure modernization initiative.

Email marketing is consistently in the top three approaches to a winning marketing strategy. Litmus’ State of Email Engagement report shows that no other channel can match the power of email marketing when it comes to return on investment (ROI). In fact, email marketing delivers a whopping $36 return for every $1 spent, according to Litmus.

Every quarter, we compile the most important product, commerce, and monetization developments for the major social platforms and explain what they mean for marketers.

NewsCred, a provider of marketing management software, polled senior marketers worldwide in early April 2020 in order to establish what percentage of the marketing workforce specifically was working remotely.