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    Audio
     | 
    NOV 20, 2018

    Is connectivity a curse? Are smartphones bringing us down? In the latest episode of "Behind the Numbers," we dig into the latest data about the pyschological impact of media use, social media in particular.

    Article
     | 
    OCT 22, 2018

    Now that Generation Z has some purchasing power of its own, many of these young internet users are turning to the opinions of strangers to decide what they should buy—just like their older counterparts.

    Audio
     | 
    OCT 4, 2018

    Snapchat and Twitter are very different properties, but they have one thing in common: Both remain in the shadow of Facebook and Instagram.

    Interview
     | 
    OCT 2, 2018

    Brand lift studies prove it

    Nancy Inouye
    National Media Manager
    Toyota Motor North America
    Interview
     | 
    OCT 2, 2018

    Does it come down to CPMs?

    Arielle Vogelstein
    Growth Principal
    Via
    Article
     | 
    OCT 1, 2018

    More than half of digital buyers surveyed by Yes Lifecycle said they get way too many emails from retailers, causing them to simply ignore them.

    Article
     | 
    AUG 22, 2018

    Social media usage—both for personal and business use—is so widespread that occasional social implosions are relatively commonplace. How widespread? eMarketer estimates that roughly nine out of 10 companies use social networks as a marketing tool, and that level of involvement has been steady for years.

    Article
     | 
    AUG 20, 2018

    Not only do consumers want businesses to be open and honest in their social posts, they actually hold businesses to a higher standard than they hold for themselves.

    Article
     | 
    AUG 8, 2018

    Social media marketers and advertisers are looking beyond the hype and mysticism of AI, and seeing its potential for both effective campaign management and optimization. eMarketer has curated this Roundup of articles, insights and interviews so you too can get a sense of the real reality of AI and how it can support your social campaigns. (Robot not required.)

    Article
     | 
    AUG 8, 2018

    Strong headwinds are certainly ahead for influencer marketers. For one, it's looking like this will be the year that the US Federal Trade Commission (FTC) will become more heavily involved. eMarketer has put together this selection of articles, insights and interviews so you can understand what will be critical to influencer marketing in the coming months to be prepared—and to avoid the risks.

    Interview
     | 
    AUG 3, 2018

    Heineken explores the emerging ad format

    Frank Amorese
    Senior Media Director
    Heineken USA
    Article
     | 
    AUG 1, 2018

    A new study finds that social media users who have been swayed to make a purchase based on a stranger's recommendation were most likely to buy products like clothing, electronics or beauty items.

    Interview
     | 
    JUL 26, 2018

    And why it's worth the effort

    Lauren Sanborn
    Director, Social Media
    Schafer Condon Carter
    Article
     | 
    JUN 29, 2018

    In a March survey of marketers and influencers conducted by Activate, 62% of marketers said they're growing their influencer marketing budgets in 2018.

    Interview
     | 
    JUN 7, 2018

    There's a major lesson to be learned

    Danny Kourianos
    Senior Vice President, Marketing
    Rakuten Marketing
    Video
     | 
    MAR 27, 2018

    eMarketer moderates a special presentation with social analytics experts from NetBase as they share case studies of prominent industry leaders, highlighting metrics that deliver on brand measurement, customer journey analysis, campaign optimization, influencer marketing, social care and much more.

    Article
     | 
    MAR 2, 2018

    A survey of US agency and brand marketers found that many “agree” or “strongly agree” that influencer marketing budgets will increase in 2018.

    Audio
     | 
    FEB 26, 2018

    In the latest episode of eMarketer's "Behind the Numbers" podcast, analysts Debra Aho Williamson and Nicole Perrin dig into influencer marketing: How influential is it, really? And are marketers taking the opportunities (and the risks) seriously enough?

    Interview
     | 
    FEB 22, 2018

    Facebook’s News Feed change incentivizes traffic purchasing

    Clark Benson
    CEO
    Ranker
    Interview
     | 
    FEB 16, 2018

    It’s not all about advertising

    Elyse Burack
    Marketing Director
    Boxed
    Article
     | 
    FEB 14, 2018

    Disclosure is a tricky topic in influencer marketing, but it’s absolutely necessary to reveal when brands and influencers are working together. Here’s how to do it right.

    Article
     | 
    FEB 2, 2018

    New research shows that YouTube and Facebook are the go-to social platforms for consumers watching video content. And these viewers are most likely to engage with videos that demonstrate relevancy.

    Audio
     | 
    JAN 23, 2018

    In the latest episode of eMarketer's "Behind the Numbers" podcast, we consider the changes planned for Facebook's News Feed and the possible implications for advertisers. Will the shifting focus of the News Feed, with an emphasis on "personal" posts, force changes for marketers?

    Article
     | 
    DEC 19, 2017

    As social media video surges, marketers are developing new ways to measure the efficacy of campaigns that use the medium.

    Article
     | 
    NOV 30, 2017

    Snapchat is looking to bolster engagement with both users and advertisers with a new app redesign that separates the content seen into two individual buckets—friend posts and media content.