The article quoted Aaron Goldman, CMO of 4C, who reported that ad spending on Facebook and Instagram fell 5% in March year over year, compared with an expected 30% growth. The same article cited information from Wpromote that Facebook CPMs increased 8% in the week of March 30 compared with the week of March 23.

While most of today’s media-related AR content involves social media overlays (e.g., Snapchat Lenses and Instagram filters), there may soon be new activations through other apps, including virtual items, virtual characters, holographic displays, and other content enhancements.

She is a sought-after analyst, regularly appearing on network TV and in major media publications for her expertise on Facebook, Instagram, Snapchat, and Twitter. Debra has written extensively on the topic since 2006.

Yes, there were Twitter and Twitch and other platforms, but when you look at the overall participation in influencer marketing, there was a huge bias toward Instagram. So, it’s going to be really interesting to see how TikTok changes things, because it gives brands options and it gives influencers options, too.

Key best practices for festive holiday campaigns on Facebook, Instagram, Pinterest, and Snapchat. What to optimize and automate. Why and how to test creatives—and start 2021 strong. Presenters. Rich Lawrence is vice president, US, West at Smartly.io. Rich leads talented teams of Smartlies in SF and LA to make marketers' lives easier.

Specifically, 63% of US digital media professionals thought insufficient transparency with respect to media quality metrics was most likely to affect Facebook, followed by 31% who said the same of YouTube and 28% who cited Instagram. The difference in responses between Facebook and Instagram, when the two platforms use the same buying and reporting interface, is notable.

How to identify and understand consumer-level behavior within walled gardens, such as Facebook, Amazon, Instagram, Pinterest and others. How to make well-informed allocation decisions about media, audience and creative. PRESENTERS. John Marsan is a senior principal solutions engineer at Neustar.

Yes, throughout social—Instagram, Facebook, or LinkedIn—we were writing updates about what was happening at FreshDirect and offering transparency into our business, along with all our recipes and cooking demos. But offering consumers transparency, which I think they were really grateful for, [was important.] We got a fantastic response. You mentioned a few social networks, but what about TikTok?

According to an April 2020 poll from the Ryerson University Social Media Lab, LinkedIn trails only two other social networks, Facebook and Instagram, in the number of account holders in Canada. Of the adult internet users in Canada surveyed, 44% had a LinkedIn account, compared with 83% for Facebook and 51% for Instagram.

We expect at least some Instagram users will start using Messenger (or begin using it more frequently) due to the integration, boosting Messenger’s total monthly user base. Our forecasts also exclude desktop usage of messaging services—an activity that has seen a resurgence this year.

Thankfully (for Facebook), Instagram will continue to post impressive growth through the end of our forecast period. This year, we expect Instagram ad spending to reach £1.84 billion ($2.35 billion), up a massive 28.2% over 2019, accounting for 39.0% of social media ad spend.

Austin-based food influencer Jane Ko, @atasteofkoko on Instagram, told us that she’s “never been a fan of gated content,” as it cuts off access for some of her followers. Ko added that she prefers brand partnerships over other monetization options because they’re a way for her to “share experiences with her followers” and “bring a brand to life in a creative and authentic way.”.

She is a sought-after analyst, regularly appearing on network TV and in major media publications for her expertise on Facebook, Instagram, Snapchat, and Twitter. Debra has written extensively on the topic since 2006. Monica Peart is vice president of forecasting at Insider Intelligence.

Whitney manages social media presence across Facebook, LinkedIn, Twitter and Instagram. She is a self-proclaimed #emailgeek and content writer rolled into one f{email}. Corrina Cohen is a platform developer at Caleres. As a digital marketing platform and automation developer, Corrina specializes in Salesforce Marketing and Sales Clouds customization and enterprise editions.

As a result, it’s hard to foresee its livestream shopping platform (Amazon Live) or its lifestyle product images feature (Amazon Posts) having the same impacts as Instagram or Pinterest. Try as it might, Amazon isn’t a cool, fun, curated experience. It is not retail as entertainment, nor is it a social experience.

The 26-to-35 age group was most active across the three platforms tracked (Google Shopping, Facebook and Instagram), though 18- to 25-year-olds weren’t far behind when it came to Instagram—32% of respondents in that cohort said they’d bought after seeing Instagram ads vs. 35% for the next age group up. More than using social media for utility, though, much use has been for entertainment purposes.

Whether it's Facebook, Twitter or Instagram, there has been a deeper level of engagement, and then an amplified level of the audience engaging with us during this time. Right now, people are looking for a beacon of understanding, relationships, motivation and something of substance. Can you tell me about your new initiative, Connection Communities?

And contrary to what older folks may think, teens aren’t just spending time "Snapchatting" friends or scrolling through Instagram. In polling for a 2019 report by the Girl Scout Research Institute, 68% of girls and 59% of boys ages 11 to 17 endorsed the statement, “I have discovered a new talent or interest [by exploring online].”

Often, you'll be getting a specific message from a member of the team; the images we use are less polished than those on Instagram, they're more of a user-generated content style of photography. So, it does feel more intimate and like you're getting an insight into the brand.

The nice thing about a digitally-native brands is, once you've established a brand connection, it's easier to maintain because they're following you on Instagram or you have an email address. So, how do you build that relationship with somebody in the physical sense? Gayle Troberman, CMO of iHeartMedia. [iHeart is] a mass-reach consumer platform.

Similarly, 3% of the former but 11% of the latter are on Instagram. Fewer than one in 10 parents in Pew’s polling said they think it’s acceptable for kids younger than 12 to use social networks. Our estimate supports the conventional wisdom that Instagram and Snapchat have a strong presence among teens.

Instagram and Snapchat, both overwhelmingly mobile, will each reach 30 minutes, increasing by around 4 minutes. In 2020, 17 of the 22 minutes on the Facebook platform will come from mobile devices. With Instagram, Snapchat, Twitter gaining users and minutes, it’s no surprise that a lot more time was spent with social network apps this year.

., Snapchat Lenses, Instagram Filters); games (e.g., Snapchat Snappables, Facebook Messenger video chat games); and digital avatars that overlay the real world (e.g. 3D Bitmojis). Virtual Reality: New Headsets Drive Market Evolution. While VR has yet to live up to expectations as the “next big thing” in consumer technology, it continues to evolve and grow.

Recently, we hosted a wellness week on Instagram. Every day, we featured an interesting professional or thought leader in the physical and mental wellness space—so experts talking about things like gut health and probiotics. We also had one of our favorite yoga instructors lead a class. Those sort of activities are part of the social platform's power right now.