The coronavirus pandemic is touching all aspects of daily life in the UK and around the world. From an industry perspective, those most affected thus far rely on movement of people, particularly travel and hospitality. Some have been able to adapt to this new reality, sustained largely by digital, but the hospitality sector is grappling with an environment where human contact of any kind is becoming increasingly limited, even when mediated by digital.

Sponsored Posts usually feature an image or video and a call to action, such as an event registration or clickthrough to access content or fill out a form. “Sponsored content works well,” Mezzanine’s Shepherd said. “If we see good organic uptake from a piece of content, we will pay to make it a Sponsored Post in order to gain maximum traffic.”.

., restaurant sales, restaurant delivery ordered online); travel sales; event ticket sales; payments, such as bill pay, taxes or money transfers; gambling and other vice goods. Coronavirus Wreaks Havoc on the Economy. Germany has been praised for its coordinated national response to the coronavirus pandemic, which took advantage of strong testing capacity and localized policymaking.

Advertisers that buy YouTube direct through partners can also wrap these ad deals into larger deals that include branded integrations or sponsorships within certain content, such as shows or events. However, Google limits partners in its partner-sold ads program in a couple of ways, which affects what they can offer advertisers.

The cancellation of in-person B2B trade fairs will likely lead to more digital ad spending within this industry overall, since affected brands have had to find other ways to market themselves and their live event budgets became available. B2B companies lean toward desktop, because their digital ads are generally more complex with more involved follow-ups, which work better on larger screens.

In-store shopping will remain a crucial part of the retail sales funnel in China, even as ecommerce players continue to rack up record gross merchandise value (GMV). Pre-pandemic, ecommerce was already disrupting brick-and-mortar retail, but over the past year, retailers began to innovate more offline, leveraging new and existing technology.

In April 2016, WeCom launched as WeChat Work in China, to only moderate success. The pandemic has turbocharged its user growth, however. The app’s integration with WeChat and arsenal of business features will make it a valuable asset for marketers even after offices reopen.

The robo-advisor surpassed £3 billion ($3.85 billion) in AUM, and it could use open banking to automate how users fund their investment accounts to further grow its AUM and break even.

Even before COVID-19 caused a spike in TV time in Canada, TV continued to be a strong medium of choice. But amid stay-at-home measures, consumers turned to a blend of TV and digital video for long-form content.

Digital audio has undoubtedly benefited from the UK lockdowns. Even with reduced commuting likely eating into their time spent with mobile audio, UK listeners still tuned in to digital audio elsewhere and will continue doing so.

Food delivery apps like Uber Eats, DoorDash, and SkipTheDishes—a Winnipeg-based homegrown competitor to the US-based services—had already established a foothold before the pandemic. The greater need for delivery last year elevated their influence in food service, even though the fees they charge have raised concerns in the restaurant industry and for regulators.

Latin American ecommerce giant Mercado Libre has benefitted immensely from the pandemic, as stay-at-home orders forced consumers to buy online. According to our inaugural forecast on Mercado Libre, the online marketplace’s sales will surge 46.5% in Latin America by the end of 2020, to $20.51 billion. And it still has room to grow in several key markets—even where it already dominates.

LinkedIn is the modern professional’s digital Rolodex. Since launching in 2003, it has afforded its users professional network continuity in an era of fluid career movement. In fact, it’s LinkedIn that has helped facilitate greater career mobility from company to company, and even industry to industry.

Digital video is the lone silver lining in Canada’s ad market. Despite the pandemic, video ad spending will grow 3.6% this year to reach CA$2.18 billion ($1.64 billion).

Retail ecommerce in Western Europe was already growing at a healthy clip, both in aggregate and as a share of overall retail, but we now expect that the pandemic will cause overall spending to increase much faster than anticipated. Even as overall retail declines by 9.9% in the region, we estimate that ecommerce sales will jump by 16.9% this year—well up from our pre-pandemic forecast of 8.8%.

The pandemic is pushing more people to digital—some even for the first time—as many look to activities they may not have considered before lockdown.