Mobile audio app time is also expected to rise (to 59 minutes, vs. 57 minutes in 2019), but more slowly than in previous years as the decline in commuting has worked against digital audio time in general. Trying to Stay Social. In a year when “social distancing” has joined the everyday vocabulary, online social networking is less a plaything and more a necessity.

“Once these brands have achieved higher distribution through multiple online and brick-and-mortar channels, they will need advertising that’s not just performance-based but achieves broad levels of reach in a short period of time, and traditional forms of advertising, such as TV, are still best suited to deliver these results,” Fetters said.

While B2B digital ad growth is outpacing the larger digital ad market, total B2B ad spending took an even bigger hit than the overall advertising ecosystem. B2Bs increasing spend on digital while significantly reducing spend on traditional is a big deal when considering the B2B industry’s historical underutilization of digital advertising.

A February 2020 CNBC story noted that Macy’s and Nordstrom are among other traditional retailers experimenting with resale programs. Renting vs. Owning. Willingness to use clothing and other products already used by other people doesn’t drive just the secondhand market. It has also made rental of clothing and other goods a popular method of economizing.

A near universal shutdown of Thanksgiving Day doorbusters among brick-and-mortar retailers—led by Walmart, Target, Best Buy, and The Home Depot—will keep traditional Thursday evening shoppers at home. But still, they’ll shop, and the purchases typically completed in-store will happen online. Black Friday 2021 will be a brick-and-mortar bonanza.

In this year’s “Key Digital Trends” report, we examine changes coming to the digital media and technology landscape in 2021—including legislation, privacy, entertainment, social media, and more—and why they matter to marketers.

Pay TV: A service that requires a subscription to a traditional pay TV provider; excludes IPTV and pure-play digital video services (e.g., Hulu, Netflix, YouTube, Sling TV, etc.). Traditional pay TV providers include cable, satellite, telco, and fiber operators, MSOs, MVPDs, and major TV broadcast and cable networks.

Across digital formats, display will see a particularly negative swing vs. our full-year 2019 forecast. For 2019, we had forecast ad spend growth of 16.6%; our H1 2020 severe scenario puts ad spend growth down as much as 15.6%, which represents a swing of more than 30 percentage points.

UK’s digital media and technology landscape is facing changes and challenges in 2020—including privacy, Brexit and more—which will impact UK digital marketers.

Digital activity is helping generate more interest in toys