Although long-term trends explain the majority of this increase, the pandemic clearly boosted growth, particularly in mobile activities like video streaming, gaming, mobile shopping, and digital health. The average US adult will spend an additional 11 minutes daily with social media apps this year.
The coronavirus pandemic forced businesses to switch to a distributed employee model very abruptly. This report will detail the best management strategies for people and processes to make remote work sustainable.
While all generations have taken a financial hit from the COVID-19 pandemic, boomers are better positioned than younger cohorts to keep spending amid the recession. Marketers must make the most of boomers, which necessitates being up to date on their digital and consumer behavior.
Already treading on thin margins, these chains can’t afford to lose grocery trips to their competitors as orders increasingly migrate to digital. Health, Personal Care and Beauty. State of the Category: Like food and beverage, health/personal care/beauty is also having a moment in ecommerce—albeit in a somewhat less dramatic fashion.
In a difficult year for advertising worldwide, digital ad spending in Germany will see only 0.8% growth. Most of the industries we break out will decelerate their digital ad spend to some degree, while travel and auto will reduce theirs dramatically.