Additionally, she has provided custom data science solutions to some of the world’s largest brands across multiple industries including retail, financial services, consumer packaged goods, and wine and spirits. Her particular areas of specialty include prediction, visualization, and data consultancy. John H. Johnson, PhD is CEO and co-founder of Edgeworth Economics and Edgeworth Analytics.

Singles' Day—China’s annual shopping extravaganza in November—is the world’s biggest shopping event, with an estimated RMB 965.1 billion ($139.83 billion) in sales this year, according to the China e-Business Research Center.

Most of these increases will be driven by explosive growth in online sales of consumer packaged goods (CPG), the rise of online grocers and the emergence of click and collect. Many brick-and-mortar retailers were able to rapidly pivot to ecommerce, and these newly multichannel retailers are bringing new online users with them.

We help companies in retail, manufacturing, wholesale, groceries, consumer packaged goods and other verticals to sell more, operate more efficiently, scale seamlessly and deliver remarkable customer experience. Check out how Motorola, Stanley Black & Decker, L'Oréal and other brands are growing with us.

We help companies in retail, manufacturing, wholesale, groceries, consumer packaged goods and other verticals to sell more, operate more efficiently, scale seamlessly and deliver remarkable customer experience. Check out how Motorola, Stanley Black & Decker, L'Oréal and other brands are growing with us.

Older generations rely more heavily on family, friends, and TV ads to learn about new products. Personal recommendations are the most powerful purchase drivers for Gen Z as well, but social media—which includes ads, videos, and online influencers—is increasingly important to product discovery.

We help companies in retail, manufacturing, wholesale, groceries, consumer packaged goods and other verticals to sell more, operate more efficiently, scale seamlessly and deliver remarkable customer experience. Check out how Motorola, Stanley Black & Decker, L'Oréal and other brands are growing with us.

Molly has over 15 years of digital marketing experience, focusing on transforming client businesses across multiple industries including automotive, consumer packaged goods, finance, tech, and entertainment. Her innovative work in digital creative, media, and user experience mapping has helped clients achieve their business ambitions and has also been featured in Adweek, Ad Age, and Variety.

US click-and-collect sales more than doubled in 2020 and will sustain double-digit growth rates over the next four years. We forecast that click-and-collect sales will follow up last year’s 106.9% growth rate with a 15.2% increase this year, and that 150.4 million people in the US will make a purchase via click and collect at least once in 2021.

We help companies in retail, manufacturing, wholesale, groceries, consumer packaged goods and other verticals to sell more, operate more efficiently, scale seamlessly and deliver remarkable customer experience. Check out how Motorola, Stanley Black & Decker, L'Oréal and other brands are growing with us.

We help companies in retail, manufacturing, wholesale, groceries, consumer packaged goods and other verticals to sell more, operate more efficiently, scale seamlessly and deliver remarkable customer experience. Check out how Motorola, Stanley Black & Decker, L'Oréal and other brands are growing with us.

In this Meet the Analyst Webinar, Insider Intelligence’s Andrew Lipsman, eMarketer principal analyst, and Blake Droesch, eMarketer analyst, will discuss the top 5 trends to watch in 2022

In terms of where retail’s ad spend will land in digital, per the CPG space, mobile and social advertising are areas where retail will be a particularly strong spender—77.1% of retail digital spend will be on mobile ads, while retail’s social ad spend will account for 23.2% of all social ad spend in the UK. Not sure if your company subscribes? You can find out here.

We help companies in retail, manufacturing, wholesale, groceries, consumer packaged goods and other verticals to sell more, operate more efficiently, scale seamlessly and deliver remarkable customer experience. Check out how Motorola, Stanley Black & Decker, L'Oréal and other brands are growing with us.

Consumer Packaged Goods (CPG). The CPG industry will spend €369.1 million ($413.3 million) on digital ads in 2020, up 5.0% from last year. Even though CPG will increase digital ad outlays this year while some other categories flounder, it will remain the smallest digital ad spender of any vertical we track.

Although eMarketer forecasts that direct-to-consumer (D2C) purchases will only account for 2.5% of total retail sales in 2022, these brands have challenged and successfully disrupted the retail industry by curating every interaction with customers.

We help companies in retail, manufacturing, wholesale, groceries, consumer packaged goods and other verticals to sell more, operate more efficiently, scale seamlessly and deliver remarkable customer experience. Check out how Motorola, Stanley Black & Decker, L'Oréal and other brands are growing with us.

He’s a seasoned digital transformation, ecommerce, and personalization consultant with experience across a range of industries including retail, consumer packaged goods (CPG), distribution, healthcare, and more. Moderator:. Marissa Coslov is vice president of business development at eMarketer.

We help companies in retail, manufacturing, wholesale, groceries, consumer packaged goods and other verticals to sell more, operate more efficiently, scale seamlessly and deliver remarkable customer experience. Check out how Motorola, Stanley Black & Decker, L'Oréal and other brands are growing with us.

Access to food—healthy food, in particular—has been a challenge for many people across the globe. And the pandemic has only escalated the issue further.