MAY 22, 2019
A good place to start is by looking at various niches of consumer behavior and reasons for buying. Last year, McKinsey & Company published an article in which it segmented ecommerce subscriptions into three categories: replenishment, variety and curation and exclusive access. In the case of replenishment subscriptions, timing is everything.
MAY 30, 2019
Cumulatively, these will bring important shifts in consumer behavior, but no single one of them will transform time spent as the smartphone has done. That stands—for now, anyway—as a one-time transformation for time spent. An Overview of Our Main Time Spent Numbers. For US adults, time spent awake tends to be time spent using media.