“We've seen a significant shift with AI, particularly in programmatic, from a performance standpoint,” said Shawn Lowe, vice president of growth and partnerships at Time and Space Media, a Halifax-based media agency.

Of the US agency and marketing professionals surveyed in March 2018, 61% planned to increase spending on Instagram, and 58% were expecting to bump up Facebook. Just 36% expected bumps for Twitter and 25% for Snapchat. In some industry verticals, Twitter is more likely to be a closer rival to Instagram.

Tom Doctoroff, chief cultural insights officer at marketing agency Prophet, sees luxury goods buyers using these products as a way to signal status, much as they have been used in Western markets.

A July 2018 survey by Warc found that 30% of brands and agencies in Europe were using biometrics in their marketing strategy and 17% had plans to use them in the next 12 months. No. 9: Robots, Robots and More Robots. There was no shortage of robots at CES 2019, with more than 340 robotics exhibitors showing off models in all shapes, sizes and colors.

provide not only faster throughput (downloads and uploads), but also much lower latency (time lag), massive connectivity (very dense network of devices) and greater reliability. “4G is what brought us the world we live in today, where you're streaming content, where you're watching Netflix on your phone, where you're summoning Ubers to your doorstep,” said Michael Bassik, CEO of Yes and Company, a marketing agency

According to Steven Gutteridge, head of technology at creative agency AKQA, “China has a higher penetration of ecommerce than anywhere else in the world. So when people are exposed to a brand in a physical environment, there’s a real moment for retailers to capitalize on the opportunity.”. Some brands are choosing to set up pop-up stores to stand out from ecommerce’s clutter.