The financial services sector will continue to increase its investments in digital advertising this year despite the pandemic. Shifting consumer behavior toward digital banking services and heightened interest in personal finance has given financial services companies good reasons to continue advertising.

Our fifth annual primary research survey reveals the level of trust US social media users have in nine major social platforms, and the role trust plays in the willingness to engage with advertising on those platforms.

YouTube is the single biggest source of supply in US CTV advertising. The digital video platform’s outsize role in the US CTV space is particularly striking given that advertisers can’t access CTV inventory on YouTube on non-Google platforms (e.g., Roku).

Facebook is rethinking privacy: A recent interview suggests that the company knows it needs to retool how it targets ads to reflect a growing privacy-conscious segment of its users.

Procter & Gamble is the world’s top advertiser: The consumer goods giant is expected to beat Amazon this year after losing its title in 2020’s rankings.

Since 2018, digital’s share of media spending in Canada has surpassed traditional ad formats. The coronavirus pandemic is strengthening the trend toward digital and will lead to an even higher digital share of total ad spending this year. How has COVID-19 affected Canada’s ad market?

The rollout of AppTrackingTransparency (ATT) in iOS 14.5 effectively deprecated the primary way publishers and advertisers track users on iOS and changed how the mobile ad industry approaches monetization and measurement.

Latin America’s surge in digital advertising and ecommerce activity will present retailers with a unique opportunity to shift marketers’ spending away from the duopoly toward their own media networks. The region’s embrace of ecommerce will raise the value of retail media among ad buyers.

How will social network ad spending and social usage change in 2020? And what will happen in hot-button areas, such as privacy, ad targeting and political advertising in social media? Here’s what we think lies ahead.

Google and Facebook made up 67.8% of the UK digital ad market last year, which we expect will drop slightly to 65.9% this year.

Ad revenues for AVOD streaming platforms grew by nearly a third in Q2. US retail's recovery is losing speed as coronavirus cases rise and complicate reopening plans. How advertisers could manage their TV ad commitments amid the cancellation of college sports. eMarketer and Business Insider Intelligence have joined forces to become the leading research company focused on digital transformation.

Amazon has siphoned a decent share of revenues from digital ad markets at home and worldwide in recent years. The ecommerce giant netted 10.3% of total digital ad spending in the US in 2020, and 5.2% of worldwide total digital ad spend, per our estimates, up from 7.8% and 3.8% respectively in 2019.

However, Unilever cut advertising at the height of the pandemic, shifting spend from ice cream (its core food category) to hygiene products. After evaluating spend on a weekly basis, the company now plans to make significant increases during H2 2020.

Zoom out: This quarter is likely to be a strong one—in fact, we predict 2021 as a whole will be Snapchat’s best since 2017 with ad revenues growing 45.6% to $1.82 billion. Last quarter, the company reported that revenue was up by nearly two thirds (66%) to $770 million.

Revenues on the business social platform continue to grow, with most coming from B2B advertisers. This year, LinkedIn will see $1.59 billion in ad revenues, growing another 11.2% to $1.77 billion in 2021.

The influx of political content and ad dollars for the upcoming US presidential election will inevitably impact commercial advertisers on social media. Understanding the political ad cycle and consumer attitudes toward political content can help brands better reach their audiences.

Since then, Amex has focused on encouraging customer spend by launching and revamping cards. In terms of cardholder spending, Amex’s positioning in the card market may have been an advantage for the company compared with other issuers: It offers several premium and co-brand cards.