Our new forecast for global mobile messaging app users shows that the pandemic has accelerated adoption of OTT messaging services, though not in every country nor to the same degree for every app.

Many adults worldwide are feeling the effects of the pandemic, particularly on their mental health

Most advertisers have pulled back their spending, but streaming services are marketing themselves as heavily as ever.

eMarketer junior analyst Blake Droesch and principal analysts at Insider Intelligence Debra Aho Williamson, Mark Dolliver, and Jeremy Goldman discuss how social media might change as a result of the continued spread of misinformation on the platforms and general negative sentiment surrounding them. They then talk about the best way to use Stories, influencer ad disclosure, and which consumer group has increased its social media usage the most during the pandemic.

Western Europe—particularly the EU-4—has always been a strong cash culture, and concerns about security have inhibited growth of mobile payments in the region. However, that’s gradually changing in large part because of the pandemic, as more consumers use cashless forms of payment to help curb the spread of the virus.