Advertisers are making significant investments in connected TV as the TV landscape becomes more fragmented.

eMarketer principal analyst Andrew Lipsman discusses the Thanksgiving holiday shopping weekend. He also talks about whether Americans are cutting back on spending to prepare for a recession, what beauty brand shoppers value most and why D2Cs are looking more like traditional brands.

eMarketer is pleased to moderate a Tech-Talk Webinar presentation featuring Michael Brenner, CEO of Marketing Insider Group and close partner of Marketo, an Adobe company. He will share how the future of marketing is about activating the talent and expertise of your entire organization.

eMarketer junior forecasting analyst Nazmul Islam explores our usage numbers for subscription OTT and the impact of increased mobile adoption and streaming services in India.

As internet users in China become highly fluent in short-form content creation, "vlogging"—which has not been as popular in the country like it is in the US—seems like a logical next step. And indeed, new research shows that vlogs (video blogs) are on the rise in China. Video platforms like the Tencent- and Alibaba-backed Bilibili are now capitalizing on this type of creator-driven content.