Article
| MAY 10, 2022
The number of internet users in Southeast Asia will grow 3.1% year over year in 2022, making it the second fastest growing region in the world.
Article
| MAY 9, 2022
Article
| MAY 9, 2022
Elon Musk isn’t trying to calm Twitter advertisers: The billionaire may be taking over as interim CEO once the deal closes, which is raising buyers’ anxiety.
Article
| MAY 9, 2022
Gaming’s labor problem could affect its brand opportunities: The industry is experiencing rapid consolidation, but workers are pushing back.
Article
| MAY 9, 2022
In today's evolving partnership ecosystem, brands need partnership automation providers that offer advanced incentive structures, attribution, and measurement solutions.
Article
| MAY 9, 2022
3G shutdowns don’t just affect smartphone holdouts: The year-end transition will affect cellular customers as well as IoT, smart home, and home security systems, potentially pushing more users to 5G.
Article
| MAY 9, 2022
Block’s gross payment volume increased 31% YoY, aided by strong Cash App engagement.
Audio
| MAY 9, 2022
On today's episode, we discuss the real reasons why Elon Musk bought Twitter, the good, the interesting, and the confusing changes we expect to see from the platform, what advertisers should be considering at this point, and what Twitter might look like by next year. Tune in to the discussion with our analyst Jasmine Enberg and Briefings director Jeremy Goldman.
Article
| MAY 9, 2022
Article
| MAY 9, 2022
As online shopping continues to increase, gross payment volume (GPV) across digital commerce platforms in the US is expected to grow by 26.4% to reach $275.2 billion this year.
Report
| MAY 9, 2022
Nearly 90% of internet users in Southeast Asia will access the internet via a smartphone this year, making mobile both ubiquitous and indispensable for the region’s flourishing digital economy.
Article
| MAY 9, 2022
US TikTok users will spend more time with the social media platform this year than YouTube users will spend on YouTube. This difference will be just about a fraction of a minute but will expand in years to come.
Article
| MAY 9, 2022
A wave of cost-cutting layoffs is coming: GoPuff, Thrasio, and Reef are among the companies rethinking their staffing levels as they shift focus to profitability.
Article
| MAY 9, 2022
Agencies spy an opportunity in the metaverse: WPP is partnering with Epic Games on a new initiative for that very reason.
Article
| MAY 9, 2022
In preparation for the cookieless future, marketers are homing in on first-party data to target consumers. Worldwide, 36% of marketing professionals expect that customer purchase history will be their most valuable source of data once third-party cookies are gone. Meanwhile, 32% see social media profiles as key, and 31% plan to rely on website registrations.
Article
| MAY 9, 2022
The factory has eyes: Startup Invisible AI will deploy its computer vision analytics system in all of Toyota’s factories in North America. But the unprecedented insight could have some downsides.
Article
| MAY 6, 2022
While TV investments have remained resilient, YouTube is looking to drive viewership in a unique, consumer-first way. In this Q&A, Google's Brian Albert, managing director, shares why linear TV is largely going to revolve around live sports and news and connected TV is going to be the main topic in every Upfronts negotiation this year.
Article
| MAY 6, 2022
Article
| MAY 6, 2022
Meta freezes hiring and reduces metaverse investment: Months after an audacious pivot into its VR future, Meta is contending with declining ad sales growth. Will the future wait for Meta to sort itself out?
Article
| MAY 6, 2022
Article
| MAY 6, 2022
Audio
| MAY 6, 2022
On today's episode, we discuss whether augmented reality (AR) and virtual reality (VR) will rival the smartphone as the next big platform, the impact of 3D advertising, how in-store shopping habits have changed, whether there really is an attention economy slowdown, what to do about inflation, an unpopular opinion about video chats, which way people fold their arms, and more. Tune in to the discussion with our senior director of Briefings Stephanie Taglianetti, director of forecasting Oscar Orozco, and analyst Dave Frankland.
Article
| MAY 6, 2022
Inflation hasn’t hurt retail sales, which grew 7.2% in April: That growth stems from people flocking to stores. In-store sales rose 10.0%, while ecommerce sales fell 1.8%.
Article
| MAY 6, 2022
The recent influx of premium streaming services is changing the way people access movies and TV shows. In the US, 18% of US paid video subscribers purchase just one streaming service, down 17 percentage points from 2019. By contrast, 35% currently pay for four or more services, up 24 percentage points from three years ago.
Article
| MAY 6, 2022
Insider intelligence spoke with Andrew Condispoti, co-CEO of Goodlife Clothing, about the brand.