These figures show viewers of Disney+, YouTube, and Netflix are more likely to be young when compared with other CTV viewers. But out of these three, Disney+ leans most heavily into young audiences. Content. Highlight of Q1 2022:. The number of scripted original series produced increased in 2021 after a decline in 2020, per FX Networks. What to look for in Q2 2022:.

On today's episode, we discuss what to make of Google's Q1 and what is behind YouTube's slowing growth. "In Other News," expect to learn about the future of the video streaming bundle and what kind of an impact the newly formed Warner Bros. Discovery can have on the media world. Tune in to the discussion with our analyst Paul Verna.

Meta, Snap, Twitter, and YouTube collectively lost an estimated $9.85 billion in the second half of 2021 because of Apple’s AppTrackingTransparency (ATT) implementation, according to Lotame data cited by the Financial Times on October 31, 2021, corroborating the IAB and Ipsos findings. Three of those companies—Meta, Snap, and Twitter—directly attributed business losses to Apple’s privacy reset.

The ability to reach highly engaged audiences at scale on platforms like YouTube, Facebook, Instagram, and TikTok will continue to attract advertisers’ attention and ad dollars. Search Ad Spending Will Grow by Leaps and Bounds. Given that most Latin American countries’ ad markets came online during the age of social media, search advertising has historically taken a back seat to display.

YouTube Premium isn’t exclusively used for audio listening, but we included it in this forecast because most users who pay for YouTube use it to listen to music or podcasts at least once per month. Our YouTube Premium metric combines YouTube Premium and YouTube Music.

Plus, though Facebook’s domestic user base is falling, it’s still growing in some international markets like India, where the ongoing TikTok ban has left the door open for competitors like YouTube Shorts to swoop in. Expanding Reels’ presence on Facebook is also an opportunity to snap up users in countries where Facebook reigns and TikTok hasn’t had the chance to sink its claws in yet.

Around the world, mobile is the No. 1 device for watching YouTube, capturing 63% of the platform’s video views in Q2 2021.

As brands strategize on how best to engage consumers, Mint Mobile is looking to leverage event programming such as live news and sports. In this Q&A, Mint Mobile's Aron North, CMO, discusses the importance of experimentation, and why the brand allocates 10% of its budget for exactly that.

In analyzing the media landscape, the Interactive Advertising Bureau (IAB) is reimagining the future of digital viewership. In this Q&A, the IAB's Eric John, vice president, media center, discussed continuous growth in video advertising and connected TV, why the old model of a million-dollar TV commercial playing once everywhere is gone, and how to make creative work better.

Whether it’s fluctuating viewership or leveraging data-driven technologies to identify the right time and place for brand awareness, there's power in being flexible. In this Q&A, Mediahub's Carrie Drinkwater, chief investment officer, shares where marketing attention is shifting, what clients are looking for, and where new obstacles are rising.

More on this: While there were no breakthrough innovations at this year’s Unpacked, the leading smartphone maker did upgrade its Galaxy S22 phones and Galaxy Tab 8 tablets with more professional features—including interoperability with Microsoft Windows 11— as well as advanced functionality in apps like Snap and YouTube.

In addition, in-stream video on platforms like YouTube is proving to be an effective alternative to TV for branding efforts. In the US, YouTube will account for 11.0% of video ad spending this year. In Canada, YouTube’s share will likely be much higher due to far fewer available video ad platforms.

The YouTube Shorts Fund was started in 2021 to distribute $100 million to Shorts makers throughout 2021 and 2022. Like Meta, YouTube does not disclose the requirements for receiving a payout, and the pay structure is opaque.

There will be 23.6 million YouTube Premium subscribers by the end of the year, which is up a healthy 18% over 2020.

US children are getting their dose of advertising from YouTube. In April 2021, 70% of those ages 2 to 12 said they had recently seen ads on YouTube, far more than the 36% who reported the same of TV.

More marketers plan to use TikTok than YouTube, Twitter, or Snapchat in 2022. While brands are still pinpointing their TikTok marketing strategies, the app is popular for use on an experimental basis, in combination with campaigns on more stable platforms like Instagram and Facebook.