When it comes to protecting users’ personal information and providing a safe online environment, social network users in the US give lower marks to Facebook, TikTok, and Twitter.

Facebook usage on a weekly basis was reported by 86% of respondents ages 18 to 34, while YouTube clocked a 75% usage rate and Instagram came in at 65%. All other social platforms’ usage was significantly less among this age group. Snapchat and reddit were much more popular with the youngest group surveyed compared with older ages, garnering weekly usage rates of 37% and 32%, respectively.

These figures suggest a promising but limited future for drones in European ecommerce deliveries—and that’s borne out by usage (or non-usage) to date. Even in an advanced ecommerce market like the UK, drones don’t yet play a role. And significant rollouts will take years. The bottom line? Drone delivery for ecommerce purchases isn’t yet available—or suitable—for the vast majority of digital buyers.

How will social network ad spending and social usage change in 2020? And what will happen in hot-button areas, such as privacy, ad targeting and political advertising in social media? Here’s what we think lies ahead.

Likewise, 53% said YouTube is the video platform they use “the most,” vs. 7% citing YouTube Kids. In order to avoid legal and other complications, YouTube has hoped to shepherd the under-13s to YouTube Kids. But kids’ devotion to the main YouTube and their comparatively lukewarm interest in YouTube Kids suggest this won’t be easy.

According to March 2020 polling by MTM Junior and CBC/Radio-Canada, 53% of children/teens ages 2 to 17 watched YouTube every day or almost every day. Six in 10 (61%) adult YouTube users used the platform monthly, according to data from the Ryerson Social Media Lab and Dynata. The study, conducted in July 2020, demonstrated considerable jumps compared with 2017 across genders and age brackets.

(GlobalWebIndex includes YouTube in its social media category, however, so any respondents who use YouTube count as social network users.). Beyond PCs and smartphones, many digital devices register only meager takeup. PC and smartphone ownership rates among internet users in Portugal are now among the highest in Western Europe.

"Social media has received a significant and sustained boost in usage during the pandemic," said Jasmine Enberg, eMarketer senior global trends analyst at Insider Intelligence. "Most of the heightened activity on social media is also taking place on platforms where influencers were already active, and that has helped boost user engagement with influencers.". Read More:.

Hispanic consumers have endured exceptional financial volatility—mostly bad—during the pandemic. Even in normal times, this population is a moving target, with its diverse components evolving in financial strength, degrees of acculturation, and digital engagement.

User-generated short videos are all over the internet, from TikTok to Instagram Reels to Triller, and the marketing opportunities are exploding. Here’s how the main venues compare across usage, paid advertising, organic and influencer marketing, and commerce.