In a difficult year for advertising worldwide, digital ad spending in Germany will see only 0.8% growth. Most of the industries we break out will decelerate their digital ad spend to some degree, while travel and auto will reduce theirs dramatically.

US B2B digital ad spending in 2020 will grow 22.6% year over year amid the coronavirus pandemic. This report breaks down the market factors and B2B-specific considerations that are driving this increase.

Google exceeds expectations: Based on Tuesday's earnings, we anticipate another upward revision of Google’s ad revenues in our US digital ad spending report, out this fall.

The pandemic has greatly affected the distribution of digital ad spending across industries. The bottom fell out of the travel industry, as will ad spending in the sector, while retail will consolidate its dominant position in digital ad spend this year.

We estimate ecommerce channel ad spending, which includes all spending on digital ads placed on ecommerce properties (aka retail media properties), will make up 12.2% of all US digital ad spending this year, up almost 3 points since 2019. Some ecommerce channel advertising fits the definition of search, because the ads are served based on a consumer query.

“With brick-and-mortar shopping, we were already shifting toward a more local convenience model, and that was exacerbated because we couldn’t leave our own neighborhoods,” said James Hanscomb, head of ecommerce at GroupM Services for the UK and EMEA.

Ecommerce. The lagging digital tendencies of Francophones extends to shopping and making purchases as well. Cefrio’s annual tracking of digital purchases by age and gender, “Le commerce électronique au Québec,” shows that in 2018, more men were online shoppers than women by a wide margin—69% of males, compared with 59% of females.

Episode 2: Global Digital Ad Spending 2019. Episode 3: How Consumers Spend Time with Media. Episode 4: Global Ecommerce. Episode 5: Digital Ad Spending by Industry. Episode 6: Consumer Attitudes on Marketing. Episode 7: Digital Video. Episode 8: Global Mobile Payments. Episode 9: Programmatic Digital Display Ad Spending.

Worldwide total media ad spend is expected to record a growth of -4.5% this year to reach $614 billion. This is just slightly up from our previous forecast of -4.9% growth in June 2020, but a sharp contrast to our pre-pandemic estimate of 7.0%.

The law placed new requirements on companies to allow consumers to opt out of sharing their information, including a requirement to respect a global opt-out mechanism—like a browser-based “do not track” setting.

Episode 2: Global Digital Ad Spending 2019. Episode 3: How Consumers Spend Time with Media. Episode 4: Global Ecommerce. Episode 5: Digital Ad Spending by Industry. Episode 6: Consumer Attitudes on Marketing. Episode 7: Digital Video. Episode 8: Global Mobile Payments.

Total ad spending in France and Germany will fall this year, as a result of the pandemic. Traditional media will suffer most; digital ad spend will rise marginally, to €4.93 billion ($5.51 billion) in France and €7.38 billion ($8.27 billion) in Germany.

The coronavirus pandemic has upended countless industries across Latin America, digital advertising included. This report looks at the impact the coronavirus will have on digital ad spending and how advertisers are responding to the pandemic in Argentina, Brazil, Chile, Colombia, Mexico and Peru.

Although 2020 was ad spending’s most disappointing year on record worldwide, it could have been worse. In fact, the final figures outperformed dire mid-pandemic projections.

To date, some firms and industries are performing relatively well during the pandemic, including ecommerce. Online sales appear to have risen in Germany, as many consumers isolated at home turn from physical stores to internet retailers or buy more online than they used to.

Ad tech company PubMatic reported that spending on travel ads continued to plummet into Q2, citing a 93% decline on digital ad spending between the first week of March and the second week of April. The reasons for the sharp declines in ad spending are threefold.

The duopoly of Facebook and Google still dominates digital ad revenues worldwide, but a collective rival from the ecommerce industry is showing momentum.

More than eight in 10 baby boomers worldwide said they are still willing to shop for food and beverages in-store despite the pandemic, according to July 2020 data from Braze.