Article
| NOV 2, 2021
Shopify’s cross-border features show it’s shifting away from smaller sellers: The platform rose to popularity in part due to supporting mom-and-pops, but its newest international-focused features show it’s going all in on its biggest clients.
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| MAR 18, 2022
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| MAR 17, 2022
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| MAR 17, 2022
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| MAR 1, 2022
Article
| MAY 16, 2022
Wade, which would represent a significant rolling back of abortion rights for women, has put pressure on brands and companies across the country to take a stance on the issue and protect female employees—while some wonder if it’s better to remain silent. More on this: Several companies and brands across industries have already taken clear stances in favor of abortion rights.
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| SEP 27, 2021
This inaugural study ranks 10 leading cash-back credit cards (with no annual fee) by the degree at which they offer 49 emerging cash-back credit card features, weighted by how highly cash-back credit card prospects value those features.
Article
| MAY 20, 2022
The learning curve is still there for a lot of our audience in the US, especially since we focus on a more female audience from the millennial mom all the way to the boomer with an age range from 28 all the way to the 60s. A lot of the questions they ask are, "Oh, is it live? How do I chat? Can you see me?".
Report
| NOV 12, 2021
Gen Z men are more likely than Gen Z women to be investing. Gen Z men were more likely to be investing than Gen Z women. One-third of Gen Z women reported having no investment accounts, versus just 2 in 10 men (MagnifyMoney).
Article
| FEB 25, 2022
Walker, who was the first female, Black self-made millionaire in the early 1900s, when Black women definitely didn't have rights. She was able to start her empire with word-of-mouth and door to door, like Mary Kay before there was a Mary Kay. As you think about the power of people, it is the same thing we see in social commerce today.
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| FEB 18, 2022
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| MAR 2, 2022
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| MAR 2, 2022
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| OCT 21, 2021
Males and females were almost equally likely to own a smartwatch, while smart wristbands were much more widespread among females. Penetration of both devices was greatest in the most affluent homes.
Report
| JAN 18, 2022
Twitter is the only social platform with more male users than female. According to Reuters, 25% of male respondents were users, compared with just 15% of females. Other platforms are heavily weighted to females: For TikTok, the shares are 22% for females and 10% for males, and Snapchat has a similar ratio. Snapchat Usage Exceeds TikTok—For Now.
Report
| OCT 21, 2021
As last year, males were more likely than females to be VOD viewers. Digital audio consumption followed a very similar pattern: More than two-thirds of the youngest cohort and 44.0% of affluents had streamed music, podcasts, or other digital audio material in the month prior; males were more likely than females to do so.
Report
| OCT 21, 2021
Fewer than 29% of female respondents had read either a print magazine or newspaper in the prior month. Radio continued to enjoy much greater reach: Some 69.0% of male survey respondents and 61.0% of females had recently listened to broadcast radio programs as of Q1 2021. Time spent with radio was no higher than in H1 2020, however, at 1:09 per day, on average.
Article
| MAY 4, 2022
Youth banking booster: Our research has found that Gen Zers have a tendency to distrust traditional financial institutions (FIs)—for example, just 11% of women and 19% of men have sought financial advice from a bank or credit-union associate. But almost half (47%) aim to improve their credit scores and 46% want to establish and keep to a budget, according to Marcus.
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| OCT 21, 2021
Both devices were more common among females than males, but adoption—perhaps predictably—peaked among affluents. In H1 2021, the share of internet users ages 16 to 64 owning a smart home product—such as a remote-controlled energy consumption monitor—had barely increased at 16.5%. As in prior years, females were more likely than males to own a smart home product, but that gap had narrowed.
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| OCT 21, 2021
Tablet ownership also dropped in H1, hitting 47.9%, but it remained above 50% among females, internet users ages 35 to 54, and those living in higher-income homes. Time spent on both mobile and larger-screen devices rose compared with last year.
Report
| OCT 21, 2021
Nearly 78% of males and 69.9% of females had listened to live radio during the previous month in Q1 2021, spending an average of 1:19 daily.
Article
| MAY 9, 2022
The company was sued by the state of California for its treatment of women in the workplace, which prompted several walkouts from employees, including a recent one over the company’s vaccine policy. Activision also received criticism for its treatment of quality assurance (QA) workers, who often work long hours for lesser pay than other development roles.
Report
| MAR 22, 2022
US females age 60 might get another 17.1 years, to about 77. Bad news for boomers: Between the CDC’s longevity data and the WHO’s healthy life expectancy, US boomer and senior males may experience 11 years of less-than-healthy life and US boomer and senior females about six years.