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  • Report
     | 
    OCT 15, 2020

    Younger internet users were also more engaged with video streaming than their elders. While 72.6% of all respondents had streamed video-on-demand (VOD) content in the month prior to polling, that share rose to 91.8% in the youngest cohort. Adoption of subscription VOD (SVOD) services in particular has rocketed in Switzerland since H1 2019, from 47.3% of respondents to 57.5% in H1 2020.

  • Report
     | 
    OCT 15, 2020

    Video streaming was also more popular among younger individuals. In addition, nine in 10 affluents streamed video content of some kind in the prior month. Such discrepancies were even more pronounced when it came to subscription video-on-demand (SVOD). Across Ireland, penetration of services like Netflix and Amazon Prime Video rose almost 7 percentage points year over year (YoY) to 79.2%.

  • Report
     | 
    OCT 15, 2020

    About 85% of survey respondents streamed video content of some kind in the prior month; average viewing time was 1:00 per day. Video streaming still correlates directly with age, though, with penetration being much higher among internet users ages 16 to 34 (93.5%) than among those 55 to 64 (65.1%).

  • Report
     | 
    OCT 15, 2020

    The share of internet users who streamed video content in the prior month (84.5%) fell by nearly 4 percentage points during the year. Hong Kong, like Egypt, was one of very few countries where GlobalWebIndex reported a decline in usage of video streaming in H1 2020.

  • Report
     | 
    OCT 15, 2020

    Yet, the share of internet users who had streamed video content in the prior month dropped from 77.8% to 71.6%. It’s quite likely than some respondents have become more committed to online video viewing, while others have simply concluded it’s not for them.

  • Report
     | 
    OCT 15, 2020

    But alternatives for viewing TV and video content are growing fast. This year, 73.6% of internet users watched video-on-demand (VOD) in the prior month, and 54.8% had used a subscription VOD (SVOD) service like Amazon or Netflix, a share greater than in H1 2019. TV viewing and digital video streaming in Belgium correlated strongly with age.

  • Report
     | 
    OCT 15, 2020

    Diverse digital behaviors now coexist with consumption of traditional formats, such as broadcast TV, radio, and print. In H1 2020, 77.9% of internet users ages 16 to 64 had watched live TV in the prior month, according to GlobalWebIndex. Live TV viewing is less widespread in Sweden than in most European nations, but within the country, penetration had shifted just 1 percentage point since H1 2019.

  • Report
     | 
    OCT 15, 2020

    Smart home devices—such as systems that enable people to keep track of household electricity consumption or activate appliances remotely—haven’t yet benefitted from similar momentum. As of H1 2020, barely one in 10 of those polled owned one. Penetration was slightly greater among internet users ages 16 to 34 and those living in high-income homes.

  • Report
     | 
    OCT 15, 2020

    While 83.3% of those polled had streamed video in the previous month, 88.8% had watched live TV. Similarly, the average time spent each day with digital video content (1:40) was marginally less than time spent with broadcast TV (1:42).

  • Report
     | 
    OCT 15, 2020

    Time devoted to online TV and video streaming also rose year over year (YoY) from 1:10 to 1:29. And gaming posted a similar increase from 1:12 to 1:27. Overall engagement with digital audio increased marginally in Mexico between H1 2019 and H1 2020 to 88.3% of internet users. But time spent each day with music streaming jumped from 1:46 to 2:10.

  • Report
     | 
    OCT 15, 2020

    Overall, 81.7% of respondents had streamed video of some kind during the prior month. As in 2019, that marginally surpassed the share who’d watched live TV. Paid-for video saw a more dramatic shift. The number of internet users who had watched subscription video-on-demand (SVOD) services like Netflix rose from 52.5% to 61.4%.

  • Report
     | 
    OCT 15, 2020

    In fact, video streaming time spent has already overtaken broadcast TV at 2:03, per GlobalWebIndex. Similarly, time devoted to online press surpassed time spent with print publications. Internet users polled in H1 2020 spent an average 51 minutes each day with print newspapers and magazines but 1:32 daily reading online press. The audio picture is more complex.

  • Report
     | 
    OCT 15, 2020

    In H1 2020, 62.3% of internet users polled had used SVOD to watch TV programs, films, and other video content in the previous month, compared with 56.2% in H1 2019. Thanks to the expansion of time-shifted and digital viewing options, overall adoption of video-on-demand (VOD) stood at 84.0% of internet users in H1 2020. Respondents spent a daily average of 1:14 with online TV/streaming options.

  • Report
     | 
    OCT 15, 2020

    Increases in video viewing were doubtless fueled, at least in part, by several periods of lockdown beginning in late March 2020. And the variety of digital options helped make video streaming marginally more widespread than live TV, according to GlobalWebIndex. In H1 2020, 94.1% of internet users in India streamed VOD content in the prior month.

  • Report
     | 
    OCT 15, 2020
  • Report
     | 
    OCT 15, 2020

    Smart home products like remote-controlled energy monitors and video-enabled home security systems recorded a more dramatic increase, with ownership rising from 12.6% to 18.3% YoY. In many other countries, GlobalWebIndex recorded penetration closer to 10%. It’s also no surprise that usage was highest (24.1%) in the most affluent homes.

  • Report
     | 
    OCT 15, 2020

    By comparison, online TV and video streaming claimed a daily 1:27. Overall, 91.4% of internet users had streamed video content in the month prior—effectively the same share as those who had watched live TV. Meanwhile, video viewers are also signing on to paid services such as Netflix.

  • Report
     | 
    OCT 15, 2020

    Overall, 91.7% of internet users in Colombia said they had streamed video content of some kind in the month prior. The proportion paying for digital access to video content like Netflix was somewhat smaller—but still sizable. In H1 2020, 82.0% of respondents said they had watched subscription video-on-demand (SVOD) in the preceding month.

  • Report
     | 
    OCT 15, 2020

    Not surprisingly, time spent with digital audio and video is up. For example, internet users polled in Argentina spent an average of 1 hour, 12 minutes (1:12) daily with online TV in H1 2020—10 minutes more than in H1 2019. However, time devoted to broadcast TV was also up by 5 minutes per day, to 2:28.

  • Report
     | 
    OCT 15, 2020

    Yet broadcast TV maintained a distinct edge over digital video in terms of time spent: an average 2:31 per day in 2020, compared with 1:23 spent viewing TV shows or other video content online. In terms of smart TV ownership, 60.8% of respondents in Brazil had a smart TV in H1 2020. Predictably, ownership correlated directly with higher income. Digital audio has gained momentum as well.

  • Report
     | 
    OCT 15, 2020

    Meanwhile, digital video consumption increased rapidly between H1 2019 and H1 2020. Over 76% of internet users polled in H1 2020—including 95.6% of those 16 to 24—streamed video content in the prior month. Engagement with subscription video-on-demand (SVOD) offerings such as Netflix and Amazon Prime Video rose to 68.6%.

  • Report
     | 
    OCT 9, 2020

    Spotify expanded its video products by adding video ads to its self-serve platform. It also launched video podcasts around the same time that it signed exclusive podcast deals with well-known figures such as Michelle Obama and Joe Rogan. These moves give the indication that Spotify is trying to tap into more video advertising dollars.

  • Forecasts
     | 
    OCT 1, 2020
  • Forecasts
     | 
    OCT 1, 2020
  • Forecasts
     | 
    OCT 1, 2020
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