These services have heavily marketed themselves around live sports and leaned on their experience with digital video advertising. OTT subscription revenues will still grow this year but not as much as they did during 2020 stay-at-home orders. In 2020, US OTT subscription revenues increased by 41.2%, in part because the pandemic drove people to pay for more video services.

Media advertisers will spend $1.62 billion on video ads in 2020, an increase of 9.3% from last year and a 25.8% share of their digital ad budgets this year. In 2021, video spend will grow by 21.7% to reach $1.97 billion, or 27.5% of media’s overall digital ad spending. Search will capture $2.63 billion of media digital ad spending this year, down by 12.0% from 2019.

We define digital display advertising broadly to encompass a variety of specific formats, including all video ads. Last year, spending on video ads surpassed spending on banners for the first time, and we estimate that a slight majority of US display ad spending will go to video ads by 2023.

It’s a similar scenario for video advertising, which we classify as a subcategory of display. We expect the healthcare and pharma industry will spend $1.69 billion on video advertising in 2020, up 14.8% from last year. However, video amounts to only 17.7% of healthcare and pharma budgets, which is below the 26.3% average for all industries we track.

And even a format like the in-feed video ad still necessitates that marketers adopt the unique TikTok video aesthetic to be successful. Try out several platforms. There are a lot of companies trying to enter this space, and not all of them will survive.

In recent years, the auto industry has distributed its digital ad dollars relatively evenly across search, nonvideo display, and video advertising. Given that automotive advertisers call on a mix of brand and performance marketing, each format plays a part in the overall digital strategy.

On Facebook, ads are run only on the streams of select partners, and advertisers buying video ads on the platform can also opt out of live content if they choose. Creators on these platforms receive a portion of the revenues earned from paid ads on their livestreams. Pre-roll video: Video ads that run before livestreams are available on Twitch, YouTube, Facebook, and Twitter.

In research conducted in November 2020 by the Interactive Advertising Bureau among US agency and brand marketing executives who were expecting to spend money on digital advertising in 2021, 54% said they would be investing in Story video ads.

Display ad spending, which includes digital video ads, had been growing at a robust pace for many years. It will not escape 2020’s downward readjustments, however. We originally forecast $84.64 billion for display ads this year, but now we think that figure will be $77.79 billion, equating to $6.85 billion less spent than otherwise expected. Search Ad Spending.

Q4 was a busy quarter for Snapchat: It debuted its Spotlight feed, along with several AR, direct-response, and video ad offerings. Monetization. We updated our forecast for worldwide Snapchat ad revenues in October. Here are the highlights and how it compares with our previous forecasts:. We expect Snapchat’s worldwide ad revenues will rise by 25.8% to $1.89 billion.

Increased political ad spending contributed to a banner year for connected TV.

Attributing revenues to marketing touchpoints is one of marketers’ most challenging yet vital tasks. Read on to learn how marketers are approaching the journey to holistic attribution.

eMarketer senior analyst at Insider Intelligence Ross Benes discusses Netflix's Q4 earnings and market position. He then talks about whether lesser-known streaming services can make some noise, YouTube's shoppable videos, and how Peacock's exclusive streaming deal with WWE Network can make its content offering more attractive.

eMarketer senior analyst at Insider Intelligence Audrey Schomer discusses important considerations when advertising on YouTube, the significance of Hulu's deal with ViacomCBS, whether there's a space in streaming land for Discovery+, and what cord-cutting will look like in 2021.

eMarketer forecasting analyst at Insider Intelligence Peter Vahle discusses the latest podcast deals and what the mean, how listenership is changing, and the state of podcast advertising. He then talks about the recent Unity and Snap mobile gaming partnership, YouTube's 15-second audio ads, and which sports Americans are currently most comfortable attending in-person.

Travel’s video ad spending had just crossed $1 billion last year after a three year stretch of double-digit growth. But video will not escape the headwinds of 2020, and we forecast spending to fall to $610 million. Key Takeaways. Travel digital ad spending will contract significantly this year, and only partially rebound next year. The pandemic will lead to a 41.0% reduction to $3.24 billion.

Connected TV (CTV) and other forms of OTT video were an advertising bright spot despite last year's recession. Alison Levin, vice president of global ad revenue and marketing solutions at Roku, joins eMarketer principal analyst Nicole Perrin and forecasting analyst at Insider Intelligence Eric Haggstrom to discuss what advertisers want from CTV, how they're accessing OTT video inventory, and where ad-supported video-on-demand (AVOD) fits into the 2021 media ecosystem.

CPG video ad spending will increase 17.1% to $5.54 billion, making up 47.5% of the industry’s total display ad spending. While other sectors with smaller video budgets will grow faster, CPG will account for the greatest incremental growth, at $0.81 billion. As cord-cutting continues, CPGs have less incentive to advertise on linear TV.

Digital video advertising: Ad spending on digital video, of which esports video ads are a subset, will reach $35.45 billion in the US in 2020, up 11.3% from 2019. We are expecting digital video to grow another 26.7% in 2021, reaching $44.91 billion.

The pandemic has brought an influx of new users for subscription OTT, live videos, and video games in 2020, but other activities such as social networking, mobile messaging, and digital video haven’t seen the same bump.

Our forecast for digital video viewers in Canada highlights greater consumption of the medium during the pandemic.

The coronavirus pandemic has accelerated cord-cutting and boosted streaming video viewing.

Digital and mobile video viewership, adoption of subscription over-the-top (OTT) services and video ad spending are on the rise throughout the world as audiences, programmers and advertisers continue to shift focus from traditional to digital platforms.