US click-and-collect sales more than doubled in 2020, driven by the coronavirus pandemic, and will sustain double-digit growth rates over the next four years. Over 150 million people will make a purchase via click and collect at least once in 2021.

In this episode of Brand Anatomy, where we get exclusive looks inside leading brands, eMarketer Briefing director Jeremy Goldman sits down with Brian Berger, founder and CEO of Mack Weldon, to discuss how his brand embraced an omnichannel strategy to improve the customer experience—and do better in the process. We also cover how Mack Weldon has tackled the supply chain issues currently facing many brands.

II: How does Brooklinen approach expanding its omnichannel offerings? KM: We're not looking for just one growth strategy. Retail is a pillar of how we think we can reach more customers—both new customers who have never heard of the brand and those who want to try out the products and walk away with them.

Many SMBs told us that they focus on expanding omnichannel retail. So by understanding the needs of local sellers, we introduced local selling on our platform. There are many benefits to the customer with the Local Selling program—speed of delivery, lower product damages to the end customer, and the expertise of local retailers.

The 2020 holiday season’s unprecedented ecommerce surge helped total US retail spending remain positive, setting the tone for healthy outlook for 2021 holiday season growth.

Social commerce accelerated in the US in 2020 amid the pandemic-driven ecommerce boom as key platforms advanced their shopping and checkout capabilities.

Kate Lubenesky: As an omnichannel brand, we don't just do direct to consumer, but we also partner with a lot of retail partners and other brands who have physical stores or pop-up experiences or coffee shops. During COVID, we had to shift to D2C, which was a luxury in that it allowed us to focus on that singularly.

How should businesses view these global trends and events? How are behaviors and spending changing? In this report, Insider Intelligence analysts weigh in on the questions they’re being asked by both clients and the media about the shifting landscape in key areas like digital advertising, retail and ecommerce, and financial services.

Here’s how ad buyers ranked the retail media networks of 11 major retailers—Amazon, Best Buy, Costco Wholesale, eBay, The Home Depot, Instacart, Kroger, Macy’s, Target, Walmart, and Wayfair—according to the attributes they value most.

A substantial disparity still exists between preference and reality, however, as consumers are having better experiences with financial services and retail; 57% of those surveyed by Redpoint said these sectors do a better job of providing personalized omnichannel experiences than healthcare.

The use of voice assistants among US adults is growing as both consumers and companies find more use cases for conversational AI technologies.

U.S. News & World Report. USA Today. The Washington Post. World Bank. YCharts.

A massive leap forward for Canada’s retail ecommerce market resulted from the pandemic. The momentum continues this year.

Grocers fine-tune their retail media networks to attract CPG dollars: Kroger and Walmart’s new features aim to improve advertisers’ experiences and results, but they may fall short of expectations.

Whether you visit a branch or digital property, TD Bank is reevaluating traditional banking’s communication methods. Watch Industry Voices: Spotlight on Financial Services with TD Bank’s Lee Lai, senior vice president and head of customer and retail distribution marketing, to hear why maintaining local human interactions across channels is a top priority.

Amazon’s net US digital ad revenues will rise 55.5% this year, as the No. 3 digital ad seller rides the wave of an ecommerce shift that’s attracting more brand investment.

Gen Z in the US already has estimated spending power of nearly $150 billion, and this cohort represents a growing opportunity for retailers and brands. Here’s a snapshot of recent Gen Z shopping and buying data to help guide you.

The retail industry is transforming at both physical stores and in digital. This report examines 10 trends that will most shape retail in the year ahead.