And it’s worked: We estimate Reddit’s US ad revenues rose 89.0% last year. Increasing users’ time spent on the platform and the number of subreddits that a user is exposed to makes Reddit’s recent investments in advertising even more attractive. This year, we expect its ad revenue to keep rising strongly—by 38.9% to $423.8 million. Mobile ad revenues will grow even faster, at 43.3%.
Among US retail categories, apparel and accessories has the biggest social media footprint, accounting for 53.3% of all posts and reactions to content, like comments and shares, across Facebook, Instagram, and Twitter in July 2021.
Among US social video viewers, YouTube is the top platform for watching short-form content, with 77.9% of those ages 16 and older going there to stream videos less than 10 minutes long. The No. 2 spot goes to Facebook, which captures a 60.8% share, while TikTok takes third with 53.9%.