We launched in Boots [in the UK] and we have expanded into UAE. We'll be moving into Southeast Asia in 2022. Right now our focus is on the UK because we're seeing such a strong response to our business.
Other countries demonstrating rapid growth in 2020 include Spain, Saudi Arabia, the United Arab Emirates, India, and Finland. Notably, the top 10 rates of increase in 2020 are almost all a good deal higher than the top 10 rates in 2019—another sign of just how much the pandemic has propelled social networking in recent months. The Mobile Shift in Social Networking Will Continue.
Four of Facebook’s top five growth markets—Saudi Arabia, Nigeria, Egypt and the United Arab Emirates—are located in the region. The rest of Facebook’s 10 fastest-growing markets are also developing countries: India, Indonesia, Brazil, Vietnam, the Philippines and South Africa. Developed countries in Europe will experience slower growth.