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  • Report
     | 
    OCT 15, 2020

    While digital media proliferates, broadcast and time-shifted TV still draw many viewers. Some 91.0% of internet users watched live TV in the prior month. Nearly three-quarters of respondents used a TV channel’s catch-up or on-demand service during that period. However, daily time spent with broadcast TV declined to 2:07 from H1 2019’s 2:21.

  • Report
     | 
    OCT 15, 2020

    Fully 88.8% of internet users watched broadcast TV, spending 1:55 per day, on average—almost double the 1:05 spent with online TV and video streaming. Many internet users were already using TV broadcasters’ catch-up or on-demand offerings in 2019. Though penetration fell by a few percentage points this year, it remained robust at 58.4%.

  • Report
     | 
    OCT 15, 2020

    According to GlobalWebIndex, 87.2% of internet users surveyed in H1 2020 had watched live TV in the prior month, a drop from 90.3% in H1 2019. Broadcast TV did claim an average 2:00 each day—but that was 14 minutes less than last year.

  • Report
     | 
    OCT 15, 2020

    To date, traditional TV has maintained robust audiences. In H1 2020, 89.7% of respondents had watched live TV in the prior month. Broadcasters’ time-shifting options are popular, too. More than three-quarters (76.3%) of internet users polled had viewed TV shows they recorded earlier, and 47.9% had used a channel’s catch-up or on-demand service.

  • Report
     | 
    OCT 15, 2020

    Broadcast TV is also holding its own in a media landscape where digital alternatives are proliferating. In total, 91.7% of internet users ages 16 to 64 watched live TV in the month prior to polling. But many also took advantage of time-shifted viewing; over 78% used broadcasters’ catch-up or on-demand services, while 69.8% recorded TV programs to watch later.

  • Report
     | 
    OCT 15, 2020

    Crucially, the share of internet users who watched films or TV shows via subscription video-on-demand (SVOD) services, such as Netflix or HBO Go, in the prior month rose to 90.4%—surpassing the reach of live TV for the first time. Mexico was the only country where that switch took place this year, per GlobalWebIndex. Smart TV ownership was also high by global standards, at 56.3%.

  • Report
     | 
    OCT 15, 2020

    During the same period, the share of internet users that had watched live TV rose marginally to 78.7%. In addition, 56.6% had viewed TV shows via a broadcaster’s catch-up or on-demand service. Overall, 81.7% of respondents had streamed video of some kind during the prior month. As in 2019, that marginally surpassed the share who’d watched live TV. Paid-for video saw a more dramatic shift.

  • Report
     | 
    OCT 15, 2020

    Traditional TV reached a greater proportion of Saudi Arabia’s internet users in H1 2020; some 88.6% of those surveyed had watched live TV in the prior month, spending 1:57 per day. But broadcast TV viewing is increasingly concentrated in the upper half of the age spectrum.

  • Report
     | 
    OCT 15, 2020

    The reach of subscription video offerings now rivals that of live TV. Just under 90% of respondents polled in H1 2020 had watched traditional TV in the preceding month, though penetration of live broadcast TV was a good deal lower, at 76.8%. In a switch from 2019, males were more likely than females to be live TV viewers.

  • Report
     | 
    OCT 15, 2020

    Respondents devoted almost as much time to online TV and music streaming as broadcast TV. But social media time exceeded them all. Online video viewing hasn’t yet achieved the reach of live TV in UAE. While 83.3% of those polled had streamed video in the previous month, 88.8% had watched live TV.

  • Report
     | 
    OCT 15, 2020

    Broadcast TV continued to claim far more time than digital video, however, at 2:32, versus 1:13 devoted to online TV or streaming. Meanwhile, smart TVs have made inroads with internet users in Colombia: 57.0% of respondents owned one in H1 2020 compared with 55.8% last year.

  • Report
     | 
    OCT 15, 2020

    More internet users now engage with digital video and audio than with broadcast TV and radio. Some 85.1% of internet users ages 16 to 64 had watched live TV in the month prior to polling in H1 2020; the time spent with broadcast TV rose to 1 hour, 26 minutes (1:26) per day on average. But alternative viewing options have extended their reach since the 2019 survey.

  • Report
     | 
    OCT 15, 2020

    The reach of live TV stood at 88.6% of internet users in Q1 2020—virtually the same as in Q1 2019. The average time spent each day with broadcast TV also remained unchanged, at 2 hours, 16 minutes (2:16). Magazine readership fell by 3.2 percentage points during the year, to 60.2% in Q1 2020.

  • Report
     | 
    OCT 15, 2020

    The TV and video picture is less clear-cut, but gains were made in subscription video-on-demand (SVOD) viewing. Even traditional TV viewing was dented, though the decline was minimal, and usage remained high overall. Some 88.7% of internet users in Hong Kong watched live TV in the month prior to polling.

  • Report
     | 
    OCT 15, 2020

    Broadcast TV drew huge audiences, too—89.8% of internet users had watched live TV in the preceding month. The share of those who recorded TV shows for later viewing had dropped significantly from the prior year, though, from 38.0% to 33.8%.

  • Report
     | 
    OCT 15, 2020

    TV viewership slipped year over year, though only marginally, to 92.9% of internet users polled. Usage of TV broadcasters’ catch-up services, at 62.0%, appears to have plateaued or even declined slightly since H1 2019. Similarly, the share of internet users viewing TV shows they recorded earlier barely shifted, from 41.7% to 40.6%. Not surprisingly, time spent with digital audio and video is up.

  • Report
     | 
    NOV 13, 2020

    The pandemic led to lower TV ad spend and increased connected TV viewing this year. The shift in TV viewing means TV audience measurement gaps must be addressed to keep pace with how, what, and where consumers are watching TV.

  • Report
     | 
    OCT 9, 2020
  • Article
     | 
    MAR 23, 2021

    TV remains the dominant source of media consumption in Japan: According to our April 2020 estimates, time spent with TV will continue to grow this year, rising 0.6% to about 3 hours, 28 minutes. That accounts for 44.9% of the average time spent with media, which is a slight downtick from 2020’s 45.5%.

  • Chart
     | 
    APR 1, 2021
  • Chart
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    APR 1, 2021
  • Chart
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    APR 1, 2021
  • Chart
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    APR 1, 2021
  • Chart
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    APR 1, 2021
  • Chart
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    APR 1, 2021