In this Meet the Analyst Webinar, Insider Intelligence’s Andrew Lipsman, eMarketer principal analyst, and Blake Droesch, eMarketer analyst, will discuss the top 5 trends to watch in 2022

Discover what trends you should know—and ignore—as you ring in the new year

This report explores the impact the pandemic has had on our latest regional estimates and trends for total media, traditional media, digital, and mobile ad spending in six markets in Latin America: Argentina, Brazil, Chile, Colombia, Mexico, and Peru.

Key events in the digital video industry based on data, trends, and business activity in Q1 2022. New forecasts for fuboTV subscription revenues, Peacock viewers, and Netflix and Disney+ viewers by age. KEY STAT: In 2022, Peacock will reach 64.3 million US viewers, up 25.0% year over year. Key Points. Peacock's reach climbs in US.

This report covers key events in the digital video industry based on data, trends, and business activity in Q4 2021. It includes updated forecasts for connected TV and programmatic video ad spending. KEY STAT: CTV will account for nearly 1 in 10 US programmatic display ad dollars in 2021. Monetization. Highlight of Q4 2021:. We raised our connected TV ad spending forecast.

Total ad spending in France and Germany took a big hit in 2020, as a result of the pandemic. But digital advertising bucked that trend and will lead a strong double-digit recovery in ad outlays during 2021.

Trend: Advertisers Continue Flocking to CTV. CTV’s popularity is driving more companies to invest in TV operating systems that monetize through ads. About two-thirds of the US population are CTV users. Most CTV viewers rely on smart TVs to access streaming services, but it’s common for a single household to own numerous CTV devices.

Trend: The Space Race to Bridge the Digital Divide Matures. Although wealthier consumers in urban cores have long had access to internet services, underserved populations elsewhere will finally get better access from above—and businesses will find new audiences. Improving broadband connectivity will be a major focus for governments.

Trend: Addressable Is a Bright Spot on the TV Dial. Linear TV advertising is no longer a growth industry, but the addressable portion is. We expect US linear addressable ad spending to reach $4.22 billion in 2023, up from $2.85 billion in 2021.

Thanksgiving store closures return thanks to shifting consumer habits: Increasing online shopping and earlier deal-seeking, plus criticism over opening on Thanksgiving Day, could lead many retailers to forgo the trend for good—Target has already committed to doing so.

Amazon’s quiet ascendance to the digital advertising elite has spawned the now fast-emerging trend of retail media advertising.

Trends and Predictions Backed by 2,000+ US Survey Respondents

This report covers key events in the digital video industry based on data, trends, and business activity in Q3 2021. It includes our inaugural forecasts for AVOD viewers, free premium streaming video viewers, YouTube connected TV viewers, and YouTube Premium subscribers. KEY STAT: There will be 127.7 million US AVOD viewers in 2021. Monetization. Highlights of Q3 2021:.

Find out why B2B marketers and sellers can’t seem to get on the same page when it comes to sales collateral—and what you can do to buck the trend

Capital One will take over BJ’s portfolio from ADS, and JPMorgan will work with Instacart on a credit card program.

On today's episode, we discuss the most important trends in media, including what is happening with the rise of smart products, how concerning the plateauing of social media use is, and how people are using voice assistants in different ways. Tune in to the discussion with chief research officer at GlobalWebIndex Jason Mander and eMarketer principal analyst at Insider Intelligence Karin von Abrams.

When unexpected market trends put more focus on health and wellness, The Vitamin Shoppe placed their customers center stage. Watch Industry Voices: Spotlight on CPG with Nadina Guglielmetti, marketing executive at The Vitamin Shoppe, to hear how precise investments in the customer journey can lead to big payoffs—in awareness, engagement, and credibility.

On the eve of Halloween weekend, we share the trends that are spooking fintech startups and could keep them up at night over the next year.

On today's episode, we discuss how networks and distributors' continuing fight over retransmission fees will affect consumers and what an increasingly crowded streaming market will look like. We then talk about just how big in media Apple wants to be and the relationship live sports have with linear TV and streaming. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.

We identified five trends that will influence investments and innovation this year, including the metaverse, emerging privacy regulations, space-based internet, ethical AI, and voice assistants. You can find out more about these trends by tuning into our Meet the Analyst Webinar, Tech Trends for 2022, on January 13.