Amazon’s net US digital ad revenues will rise by 41.0% this year as consumers shift dramatically to more ecommerce shopping and advertisers pay to get in front of shoppers at their leading destination.

For total retail ecommerce sales, China’s dominance will endure far into the future, and the US and UK will round out the top three for many years beyond our forecast timeline. Here are several additional trends worth watching:. India joined the ecommerce sales top 10 in 2016, and it is already up to eighth place. It will leapfrog France next year to reach seventh, and Germany in 2025 to reach sixth.

Key Trends We’re Watching. Providers Will Offer Customers More Choice in Digital Disbursement Payment Methods.

To give companies insight into key trends in the development and deployment of IoT projects, Business Insider Intelligence conducted its fourth annual Global IoT Executive Survey.

Despite the hype, most US consumers won’t make a purchase via social media in 2021. Discovery and consideration, rather than direct transactions within social apps, will remain key opportunities for brands next year.

Among US employees who are currently working and/or working from home, nearly nine in 10 believe that companies will now be working more virtually.

Our latest forecast shows that Amazon, Walmart, and eBay will remain the top three largest ecommerce companies in the US by total sales volume, while Best Buy and Target will usurp The Home Depot and Wayfair for the No. 5 and No. 6 spots on the 2021 list, respectively.

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Consumers are always on the hunt for a great deal, and that’s even more true because of the pandemic—especially if it yields a serious recession. Knowing that value is top-of-mind for many, General Mills recently launched a national rebates program that lets shoppers receive cash back to their PayPal account by submitting an itemized receipt via the Coupons.com app.

In this Meet the Analyst Webinar, Zia Daniell Wigder, senior vice president of content at Insider Intelligence, broke down our 2021 US retail and ecommerce sales forecast, and covered the significant shifts marketers will need to take into consideration for their in-store and ecommerce strategies long term.

This quarter, we are adding TikTok to our social media update series, which analyzes key developments for marketers from the major social platforms.

In this Meet the Analyst Webinar, eMarketer analysts Jasmine Enberg, Jeremy Goldman, and Nicole Perrin presented an exclusive look at our annual Key Digital Trends report.

On today's episode, we discuss sustainable shopping: the "circular economy" leading to the popularity of recommerce, social media playing a role in secondhand selling, and how smaller retailers can benefit from the pandemic-fueled local shopping trend. Tune in to the discussion as eMarketer principal analyst Bill Fisher hosts principal analyst Karin von Abrams and research director at Insider Intelligence Matteo Ceurvels.

The average US adult spent 25 additional minutes per day on mobile apps in 2020 than the year prior, according to eMarketer. And we expect these gains across most mobile activities will become permanent this year. In fact, we anticipate US adults will add 6 minutes to their average time spent with apps. As data suggests, it is clear that marketers need to revisit their mobile strategy for the year ahead. Curated by eMarketer, this collection of articles, insights, and interviews will help you understand the mobile landscape today across key areas such as in-app advertising, video, SMS, gaming, and more.

Marketers see third-party cookie deprecation as a near-term challenge, but this change also presents an opportunity to prioritize identity management strategies and quality data.

It’s easy to feel like your organization is a perpetual motion machine, jumping from one project, activation or campaign to the next. With 2019 over, Adswerve shares the big opportunities and challenges that should be top of mind for marketers this year.