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  • Report
     | 
    OCT 21, 2021

    The average times spent daily with broadcast radio and live TV remained constant between H1 2020 and H1 2021, at 1:36 and 1:55, respectively. During the same period, time spent daily with print press rose by 4 minutes to reach 33 minutes. However, it was clearly overtaken by online press, which occupied an average of 43 minutes each day.

  • Report
     | 
    OCT 21, 2021

    As PC and tablet penetration shrank, the average time spent with those devices declined as well. Time spent with mobile devices first surpassed time spent with PCs and tablets in 2020, and that gap widened in H1 2021, to 4 hours, 41 minutes (4:41) and 4:30, respectively. Games consoles also suffered a slight fall in penetration and have now drawn level with tablets, at 42.9% in H1 2021.

  • Report
     | 
    OCT 21, 2021

    But much TV and video viewing has moved to digital platforms. Traditional TV put in a stronger performance this year than last, perhaps because the continuing COVID-19 pandemic boosted in-home viewing. In H1 2021, 83.7% of US internet users ages 16 to 64 had watched live TV in the prior month.

  • Report
     | 
    OCT 21, 2021

    By comparison, 95.8% of internet users in Colombia said they had streamed video content in the month prior. This share was about 4 percentage points higher than in H1 2020—though that increase may be partly due to the inclusion of YouTube in this category for the first time. The vast majority of video streamers also paid for digital access to video content.

  • Report
     | 
    OCT 21, 2021

    By contrast, only 29.2% of internet users in Russia had recently watched video via a subscription service. The digital audio market is evolving, but radio hasn’t gone away. The reach of broadcast radio shrank in many markets this year, but time spent with radio had hardly changed since 2020 or shifted by just a few minutes per day.

  • Report
     | 
    OCT 21, 2021

    However, daily time spent with broadcast TV declined to 1 hour, 55 minutes (1:55) in H1, down from 2:07 in H1 2020. In total, 98.8% of internet users had streamed video content during the prior month, per H1 2021 data—substantially more than the 90.4% of Q1 respondents who had watched live TV in the same time frame.

  • Report
     | 
    OCT 21, 2021

    The average time spent daily with tablets and PCs rose 11 minutes year over year (YoY), to pass the 4-hour mark. Time spent daily with mobile devices was also up, to 2 hours and 48 minutes (2:48). The reach of video—including subscription services—has finally surpassed that of broadcast TV.

  • Report
     | 
    OCT 21, 2021

    Penetration rates for digital audio and video have surpassed those for broadcast radio and live TV. Broadcast TV bounced back from a decline noted in 2020. In H1 2021, 92.9% of internet users ages 16 to 64 in China watched live TV in the month prior to polling, though the average time spent with TV shows each day was marginally lower than in 2020.

  • Report
     | 
    OCT 21, 2021

    In H1 2021, 59.6% of internet users polled there had watched TV programs, films, and other video content via paid-for services in the previous month, compared with 62.3% in H1 2020. General video viewing registered a massive rise, though. This year, nearly 95% of respondents had streamed some video content in the month prior, versus 84.0% in 2020.

  • Report
     | 
    OCT 21, 2021

    Internet users spent more time with live TV than video streaming, but digital video viewing grew dramatically. Live TV reached more than 82% of Israel’s internet users ages 16 to 64 in Q1 2021.

  • Report
     | 
    OCT 21, 2021

    Time spent with all digital devices rose in 2021. Fully 98.7% of internet users ages 16 to 64 polled in H1 2021 owned a smartphone—effectively identical to the rate in H1 2020. Time spent with smartphones and other mobile devices in H1 2021 reached a remarkable 5 hours, 15 minutes (5:15) per day, on average—a gain of 9 minutes year over year.

  • Report
     | 
    OCT 21, 2021

    Some of the overall increase in video viewing was likely due to GWI including YouTube in its category of video services for the first time this year. VOD penetration was close to uniform across most demographics, though relatively low (78.2%) among 55- to 64-year-olds. The audience for subscription VOD (SVOD) also jumped between 2020 and this year, from 46.8% of internet users to 57.2%.

  • Report
     | 
    OCT 21, 2021

    In total, 94.2% of internet users had streamed video content in the month prior, including paid and unpaid services. For the first time, GWI included YouTube in this category, which probably raised the response rate. Digital video viewing was most common among internet users ages 16 to 34. Online TV and video streaming accounted for an estimated 1:24 per day, an increase of 11 minutes since H1 2020.

  • Report
     | 
    OCT 21, 2021

    Mobile devices ranked second in terms of time spent, at an average 2:21 daily. That was also up compared with 2020, but by a smaller margin than time spent with larger digital screens. Several advanced digital devices saw increased adoption this year. More than half of respondents owned a smart TV. In high-income households, that share passed 60% in H1 2021.

  • Report
     | 
    OCT 21, 2021

    Thanks to the range of digital viewing options, video streaming reached more people than live TV—a shift already noted last year. In H1 2021, 97.4% of internet users in India said they had watched digital video content in the prior month. That activity accounted for 1:49 per day, on average, compared with 1:31 spent with broadcast TV. Digital audio’s reach also surpassed that of broadcast radio.

  • Report
     | 
    OCT 21, 2021

    TV viewing and video streaming still correlated directly with age. Fully 96.5% of respondents ages 16 to 24 streamed video in H1 2021, compared with 74.4% of those ages 55 to 64. However, the latter’s share rose just over 26 percentage points in a single year.

  • Report
     | 
    OCT 21, 2021

    The sizable increase in SVOD usage helped boost overall penetration of the video services that GWI tracks in Spain, from 65.4% in H1 2020 to 81.8% this year. Another factor may be that GWI added YouTube to its list of services for the first time in 2021. That said, video streaming occupied just 1:14 per day, on average—about an hour less than broadcast TV.

  • Report
     | 
    OCT 21, 2021

    It’s worth noting that GWI included YouTube in its video category for the first time in 2021, which probably increased the share of respondents who viewed digital video. More residents signed up to paid-for video options, too.

  • Report
     | 
    OCT 21, 2021

    And time spent with music streaming specifically was unchanged YoY, at 48 minutes per day on average.

  • Report
     | 
    OCT 21, 2021

    Time spent each day with desktops, laptops, and tablets remained considerably higher than time spent with mobile devices, averaging 3:25 and 2:19, respectively. Daily PC time grew more than mobile time year over year; the opposite was true in 2020.

  • Report
     | 
    OCT 21, 2021

    Time spent with live TV continued to fall year over year, hitting 2:09 in H1 2021. Most traditional media forms have seen their audiences shrink, but they were still popular among older individuals and affluent respondents.

  • Report
     | 
    OCT 21, 2021

    Video—both free and paid-for—recorded big annual gains as the pandemic fueled in-home entertainment. The share of internet users who had streamed video in the prior month shot up by more than 10 percentage points between H1 2020 and H1 2021, to 95.4%. Some of this increase may be due to the inclusion, for the first time, of YouTube in the list of video services that respondents were asked about.

  • Report
     | 
    OCT 21, 2021
  • Report
     | 
    OCT 21, 2021

    Digital video viewing was almost as widespread in H1 2021, with 94.9% of respondents streaming some type of video content in the prior month. More than two-thirds (68.7%) of internet users had accessed subscription video-on-demand (SVOD) services, like Netflix, as of Q1 2021, including over 91% of 16- to 24-year-olds.

  • Report
     | 
    OCT 21, 2021

    Paid-for video posted a quantum leap, too, though subscription video-on-demand (SVOD) consumption lagged video viewing overall. More than 55% of respondents had watched TV shows, films, or other video content from services like Netflix in the month prior, compared with 45.4% in H1 2019. By contrast, digital audio appeared less popular in 2021, as penetration dropped to 53.2%.

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