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  • Report
     | 
    MAY 6, 2020

    As detailed earlier, time spent with traditional broadcast radio is set for a marked slowdown in 2020—down 6.8% over 2019. People aren’t necessarily eschewing radio altogether; rather, they’re switching their means of accessing it. March figures from some of the UK’s largest radio owners—Global and Bauer—indicated that connected listening was up substantially amid the pandemic.

  • Report
     | 
    MAY 5, 2020

    In 2022, time spent will begin to grow again from an elevated level. The ongoing shift to digital will have the biggest impact on print media, which was already on the decline before the pandemic. Radio will also suffer greater-than-anticipated losses in 2020, with fewer people commuting to work daily.

  • Report
     | 
    MAY 1, 2020

    How will print and radio fare during and after the pandemic? Not great. Time spent with newspapers, magazines and terrestrial radio will continue declining, though the strong gains in TV will translate to slightly positive growth for traditional media overall in 2020. WHAT’S IN THIS REPORT?

  • Report
     | 
    SEP 9, 2020
  • Chart
     | 
    MAR 11, 2021
  • Report
     | 
    OCT 15, 2020

    Time spent daily with broadcast radio and print press declined between 2019 and 2020, as time spent with online music streaming and digital news increased. Video and social networking are driving the general shift toward digital. The average time spent daily with broadcast TV among internet users in Austria was marginally greater in 2020.

  • Chart
     | 
    MAR 2, 2021
  • Report
     | 
    OCT 15, 2019

    Time spent streaming music had a higher daily average (1:31) but was marginally less popular (used by 71.2% of respondents). Penetration of broadcast radio declined by a couple of percentage points between H1 2018 and H1 2019, but radio did reach an audience larger than either video or music streamed from digital sources, at 80.5% of internet users.

  • Report
     | 
    MAY 30, 2019

    Adults in China spend more time on digital than they do with any other media. Moreover, time spent on digital will continue to grow at a rapid pace, encroaching on time spent with traditional media.

  • Report
     | 
    OCT 15, 2019

    Moreover, video streaming was gaining on broadcast TV in terms of time spent, with average daily consumption at 1:38. Similarly, the broadcast radio audience is declining, while digital audio consumption is on the rise. Some 51.5% of internet users said they had listened to live radio in the prior month, compared with 76.5% who had streamed music.

  • Report
     | 
    OCT 15, 2019

    Fully, 90.7% of respondents had watched TV in the month prior to polling in Q1 2019, while 86.5% had listened to broadcast radio. In fact, at 1:52 per day, the average time spent with radio lagged mobile time by only 9 minutes. Just 41 minutes were spent watching online TV or streaming video. In Q1 2019, 59.8% and 56.1% of respondents had read a print newspaper or magazine, respectively.

  • Report
     | 
    OCT 15, 2019

    Daily time spent with broadcast radio stood at 1 hour, 20 minutes (1:20), on average, down just 1 minute from Q2 2018. That said, time spent with online press is growing, at an average of 1:04 this year, vs. 51 minutes in 2018. Audio and video habits continue to evolve, with change still driven chiefly by younger users.

  • Report
     | 
    OCT 15, 2019

    The average time spent with broadcast radio was quite high, however, at 1 hours, 19 minutes (1:19) per day—just as average time spent with broadcast TV was a solid 2 hours daily. For many of Sweden’s younger internet users, digital audio services have replaced live radio. This year, penetration of digital audio approached 72%.

  • Report
     | 
    OCT 15, 2019

    Between H1 2018 and H1 2019, daily time spent with broadcast radio remained unchanged at 45 minutes, while time devoted to digital audio—including streamed music, podcasts and other content—was also virtually identical to last year (1:08 vs. 1:10). Online press accounted for a good deal more time per day than print press formats this year, at 1:12 and 39 minutes, respectively.

  • Report
     | 
    OCT 15, 2019

    For questions such as time spent with specific media, respondents are asked to select a time estimate from a list rather than entering a precise figure; all answers are then aggregated to produce an average time. The results presented in this report are drawn from questions fielded in two different surveys running concurrently.

  • Report
     | 
    MAY 30, 2019

    On average, adults in France will spend more than 10 hours each day with media in 2019. While viewing, listening and reading content digitally continues to displace traditional media, total time spent is reaching a plateau.

  • Report
     | 
    MAY 30, 2019

    With radio, the reverse is true: This year, it will account for over 19% of media time, on average, but less than 5% of ad spending. Because time spent with radio doesn’t always equate with engagement, it’s easy to have the radio on while multitasking with other media. Many people listen to radio on their commutes, too.

  • Report
     | 
    OCT 15, 2019

    The broadcast radio audience in the Philippines remains large, with penetration of nearly 70%, but the average time spent each day with live radio, at 53 minutes, was less than half the time spent daily with digital music. Few internet users own advanced digital devices, though affordability is likely an issue for many.

  • Report
     | 
    OCT 15, 2019

    Despite this, time spent with broadcast TV is still well ahead in New Zealand, at an average of 1:53 per day, compared with 1:08 spent with online TV and streamed video content. The gap between digital and traditional time spent with audio is less pronounced. In H1 2019 respondents spent an average of 1:15 daily with broadcast radio, vs. 1:06 with streaming music.

  • Report
     | 
    OCT 15, 2019

    Nearly 80% of respondents had listened to broadcast radio, averaging 1:02 per day. Daily time spent with larger digital screens (desktops, laptops and tablets) remained considerably higher than time with mobile devices, at averages of 3:12 vs. 1:47, respectively.

  • Audio
     | 
    NOV 17, 2020

    eMarketer principal analyst Jeremy Goldman, forecasting analyst Peter Vahle, and vice president of content studio at Insider Intelligence Paul Verna discuss Spotify's strategic positioning as a complete podcasting ecosystem. They then talk about how much time Americans spend on their phones during their lifetime, why Alexa's asking follow-up questions, and what we can expect from the new "Apple One" bundle.

  • Report
     | 
    MAY 30, 2019
  • Report
     | 
    OCT 15, 2019

    As consumption of digital audio rises, the reach of broadcast radio has fallen to 44.3% of internet users this year. Additionally, the 29 minutes spent with live radio per day was less than half the time spent with digital audio.

  • Report
     | 
    OCT 15, 2019

    Live radio remains an integral part of consumers’ media consumption. Nearly eight in 10 internet users in Ireland had listened to broadcast radio in H1 2019, with an average time spent of 1:12 per day. Penetration was highest—approaching 90%—among internet users in the top 25% of households, ranked by income. Older respondents were more likely to engage with print media.

  • Report
     | 
    OCT 15, 2019

    Moreover, the average daily time spent reading print media was the lowest recorded for any activity, at just 27 minutes in H1 2019. Listening to broadcast radio was also on the low side, cited by 53.0% of internet users who listened for an average of 32 minutes per day. Internet users in the 16-to-24 age bracket were least likely to engage with traditional print and radio formats.

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