This increase in time spent is partly due to the burgeoning use of smart speakers, which more than a quarter of the US population will use in 2020. In fact, we estimate that four in five US smart speaker users will use their device to listen to audio. As time spent with digital audio rises, so do advertising opportunities.

The vast majority of mobile time is browsing online. We estimate that US adults will spend, on average, more than 4 hours with mobile internet, with 88% of that time spent within apps.

Time spent on social media was higher, at 1:47 daily. (GlobalWebIndex includes YouTube in its social category, and this tends to boost both reach and time spent for social media overall.). Ownership of advanced digital devices is modest. Smartwatches and smart wristbands are more likely to be found on the arms of New Zealand’s younger, urban and affluent consumers.

When calculating the average time spent with social media, GlobalWebIndex found that internet users spent 3 hours, 39 minutes (3:39) per day with social in H1 2019. (GlobalWebIndex includes YouTube in its social media calculations, which tends to boost usage and time spent figures.). The majority of Colombia’s internet users still makes time for print media.

Compared with many other nations, time spent with social media was also on the lower side, at 1:14 per day. Of the countries surveyed by GlobalWebIndex in H1 2019, only Japan recorded a shorter daily time spent with social (42 minutes). (Note: Fully 87.9% of respondents in South Korea in H1 2019 lived in urban areas—a slightly higher share than in H1 2018.

Social media and digital entertainment emerge as top activities for Indonesia’s internet users. A remarkable 94.2% of internet users polled in Indonesia in H1 2019 had visited social networks in the prior month, according to GlobalWebIndex, and the average time spent with social media was 3 hours, 15 minutes (3:15) per day. These figures were among the highest GlobalWebIndex recorded globally.

(It should be noted that GlobalWebIndex includes YouTube in its social network category, which tends to raise both the level of engagement and the time spent with social media overall.). Smart TV penetration increased from 42.4% in H1 2018 to 46.0% in H1 2019, according to GlobalWebIndex.