IAC’s Dotdash acquires Meredith in a $2.7 billion deal: The move demonstrates that publishers see value in building deep verticalized content brands, hastened by the demise of the third-party cookie.
Even with a rich tapestry of third-party data, digital advertising hasn’t been great at predicting what we want. Why should things improve once all that third-party data goes away? The decline in third-partycookies has been something that has grown over the years. Chrome is obviously the market leader, and Google is now saying it’s going to switch it off in 18 months.
Federally insured credit unions can team up with third-party digital asset providers and keep members who want to explore this asset class within their ecosystem.
Find out how marketers who successfully apply first- and third-party insights create a more seamless experience across all their communication touchpoints