JUN 17, 2019
eMarketer principal analyst Andrew Lipsman joins us to discuss the latest efforts by major retailers to bring goods to peoples’ homes as quickly as humanly—or robotically—possible. He covers same-day shipping, grocery subscriptions, drone delivery and more.
MAR 21, 2019
Facebook and Google may be under pressure from media, governments and the public, but based on our latest estimates, advertisers don’t appear to be uncomfortable with the digital duopoly—at least, not enough to stop spending there.
JUN 14, 2021
Here’s what it does: Valo’s primary product Opal Computational Platform uses AI to identify new drug targets within a few weeks compared with the traditional process to pinpoint target areas, which can take up to one year. Big names in pharma have recently inked partnerships with AI drug discovery startups to boost R&D—likely due to difficulties hiring the talent needed to spearhead AI projects.
SEP 1, 2020
Business Insider Intelligence research analyst Daniel Keyes, eMarketer principal analyst Andrew Lipsman and senior forecasting analyst at Insider Intelligence Cindy Liu discuss how Walmart, Target, Best Buy, The Home Depot, eBay, Etsy and Kohl's are doing and what their performances tell us about the changing US shopper.
AUG 3, 2021
This comes after mobile’s slight loss of share last year, when B2Bs focused on nonmobile ads to target audiences working from home and spent $5.16 billion on those placements. More like this:. Report: US B2B Advertising Forecast 2021. Article: US B2B display ad spending share is poised to blast past search ads. Article: US B2B digital ad spend grows, becoming central part of B2B go-to-market strategy.
JUL 22, 2020
Walmart and Target are also riding the wave because of their curbside pickup prowess, though Target missed an opportunity by not yet having enabled its perishable goods inventory for click and collect. However, in recently announcing that fresh and frozen groceries have become available for curbside pickup, Target should further improve its standing.
MAR 18, 2021
MAR 5, 2020
Location data has become a valuable resource for restaurants looking to target potential customers in specific areas. This data can provide analytics and attribution for marketing strategies, with opportunities to drive performance on a more granular level, including specific times where restaurant traffic is at a lull.
AUG 19, 2019
Healthcare and pharma ad spending remains the smallest ad-spending category in the US due to restrictive compliance laws that make it difficult to target audiences, but the legalization of cannabis has helped bolster spending.
SEP 11, 2019
eMarketer principal analyst Andrew Lipsman discusses how stores are adapting to their customers' lifestyles, why Target saw a rush of back-to-school shoppers, how consumers feel about shopping at Best Buy and more.
AUG 12, 2019
eMarketer principal analyst Nicole Perrin talks about the dark side of the internet. She also discusses how Facebook can target ads without personal data and Lyft's Q2 results.
SEP 15, 2019
eMarketer principal analysts Lauren Fisher and Nicole Perrin discuss Google’s recent study about how turning off third-party cookies affects publisher revenues: What did Google find? How valid is the research? How does it compare with previous studies? Then, they talk about an ad fraud lawsuit between Fetch and Uber, Amazon developing clean room data technology and how marketers try to target shoppers within different channels.
JUN 21, 2019
Our weekly review of the most intriguing stories covers Facebook’s cryptocurrency project, Spotify’s plan to target ads based on podcast listening and viewership metrics of the NBA Finals. We also delve into the digital ad industry’s latest steps to promote brand safety, and we bring you the game of the week, useless dinner party data and more! Host Marcus Johnson leads the conversation with eMarketer principal analyst Nicole Perrin and vice president of multimedia Paul Verna.
MAR 16, 2021
OCT 10, 2019
More retailers are investing in biometrics, including behavioral tracking and facial and voice recognition to not only improve store security—and potentially catch shoplifters—but to also target consumers with promotional content.
MAR 11, 2020
It’s little surprise that Amazon once again ranks as the No. 1 US ecommerce retailer—and by a huge margin. “What’s surprising is that despite accounting for nearly four in 10 ecommerce dollars, the company continues to gain market share and extend its lead,” said Andrew Lipsman, eMarketer principal analyst and author of our latest report, "Top 10 US Ecommerce Companies 2020: Walmart and Target Climb Rankings on Click-and-Collect Gains."
NOV 11, 2019
US advertisers will spend almost $7 billion this year on connected TV ads. Connected TV is growing rapidly as advertisers look to target audiences watching long-form, premium digital content on their living room screens.
MAY 14, 2019
Finding the right balance when serving personalized content to consumers can be tricky. But marketers that do this successfully understand that fostering better communication with their target audience is key.
NOV 12, 2019
Advertisers’ reasons for working with Amazon haven’t changed much this year—it’s the leading digital retailer and one of the most-visited web properties in the US. The ecommerce giant has vast amounts of data to use to target ads, and it can do so down to the very bottom of the purchase funnel. It can also measure the results in a closed loop because it’s processing the transactions.
JUN 7, 2019
The online grocery space is immense and fast-growing, with players such as Walmart and Target leveraging their sizeable brick-and-mortar locations to take on Amazon. As the landscape continues to shift, here’s what marketers need to keep in mind.
MAR 15, 2021
MAY 26, 2021
Article: Target posts strong Q1 earnings despite slowdown in digital sales. Article: Leaked memo reveals Walmart is quickly losing online grocery market share to competitors.
APR 19, 2021
Target is leveraging its tech and delivery firms to test a strategy for optimizing fulfillment and delivery. The new approach is being piloted in Minneapolis, Minnesota, and will begin with in-store Target employees picking and packing orders that are then transferred to a sorting facility throughout the day.
JUL 29, 2021
In fact, identifying target audiences (45%) and reaching target audiences through digital channels (35%) were two chief challenges cited by US B2B marketers, according to March 2021 research from Ascend2 and Intentsify. As we have written in past years, account-based targeting has also been growing in importance for B2B marketers.
AUG 2, 2021
Focusing on a small target audience to drive traffic to their websites allows marketers to keep cost per click low. But search ads are losing their dominance as investment in display ads is on the rise on platforms like LinkedIn, Facebook, Twitter, CTV, and audio increases.