Additionally, countries can require streaming services to reinvest some of their revenue back into local content/productions. In France, for example, streaming services will be required to invest 20% to 25% of their revenue into French productions. Netflix has been ramping up its local production.

Beyond the chart: Both Disney+ and Netflix will soon join the ranks of streaming services that offer a cheaper, ad-supported tier, in the hopes of adding subscribers and increasing revenues. Netflix has the larger pool of monthly viewers in the US—177.7 million this year, per our estimates—meaning the potential for ad revenues could be great.

As more upfront dollars go toward streaming, advertisers must try to control frequency capping, which plagues digital video advertising. Streaming platforms can control frequency of an ad, but the advertiser has to demand that control as part of the deal, according to Chris Pizzurro, senior vice president of global sales and marketing at Canoe Ventures.

The news: NBCUniversal is making significant advertising plays across streaming, connected devices, and linear TV as advertisers and networks struggle to implement new ad solutions. Parent company Comcast partnered with Charter Communications to launch a streaming service platform on its smart TVs and streaming box “Flex” that will rival Roku.

Advertising on YouTube Music for audio audiences adds to Google’s dominance in digital video, while Rogers Media has built a streaming platform to target its listenership in digital radio and podcasts. How Big Is the Digital Audio Audience and Opportunity?

By 2020, however, the shift from downloading to streaming podcasts began to take hold. Enter: Streaming Ad Insertion (SAI) by Spotify. 2020–Present: Upleveling industry standards with SAI. So, how does SAI work? Similar to DAI, a listener presses play on a podcast episode that has empty ad slots ready for ad insertion.

There’s plenty of evidence that consumers are interested in more ad-supported video-on-demand (AVOD) streaming options. A quarter of US internet users used a mix of subscription-based video-on-demand (SVOD) and AVOD services in 2021, according to Ampere Analysis.

Indeed, 77% of 57- to 70-year-olds said they watched TV via a streaming service in July 2021, per research by National Research Group for Roku. CTVs: The Big Screen at Home Has a Big Future. The pandemic reinvigorated the UK market for TV sets, and particularly smart TVs. In 2020, there was huge growth in smart TV user numbers, a 30.1% lift.

CTV CPMs are often $20 to $30 but can run much higher depending on the streaming service, the programming the ad runs against, and how much targeting is involved. Host ads will need more planning and customization from podcast advertisers to be more effective.

Livestreaming—watching real-time live video content on video streaming platforms, social network sites, and websites—gets a lot of buzz, but it’s not a regular part of social media users’ video viewing habits. The social platforms will attempt to change that this year with new commerce-themed offerings.

In February 2021, subscription video-on-demand (SVOD) made up 62% of all TV streaming, BVOD made up 19%, and YouTube made up the other 19%, according to BARB data cited by Thinkbox. In our forecasts, YouTube ad spend isn’t broken down by device, so we can’t yet discern how much of YouTube’s ad revenues are attributable to CTV.

The advertising industry has yet to crack the code on cross-screen, cross-platform video measurement. This year, buyers will experiment with new and improved measurement solutions and a multicurrency upfront.

Digital audio time spent: Includes listening on desktop/laptop computers and mobile devices to radio stations with editors or DJs, professional or amateur, who curate the playlists; streaming services that generate playlists based on the user’s preference of artist, track, or genre; other automated playlists (i.e., those not set by editors or DJs); personally configured playlists (i.e., those set by the

Subscription models are driving customer loyalty in online sales of groceries and other essential goods, but fatigue among consumers threatens long-term growth.

Digital audio has been taking up more than an hour per day of US adults’ time since 2016, and 2022 will be another year of solid growth. They will consume an additional 3 minutes per day of digital audio this year, to reach 1:40. Among active digital audio listeners, the daily figure will be a robust 2:17.

Spotify is the No. 1 digital audio service among US teens and adults, with 35% digital audio listeners ages 12 and older using that platform the most. YouTube Music comes in at No. 2, with 18%, while Pandora rounds out the top three at 15%.

US subscription ecommerce sales will grow in 2022, but digital subscription buyer growth will slow.

Podcasts attract diverse audiences, but room for improvement is seen: Racial breakdown of podcast listeners nearly mirrors that of the US as a whole.

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss why subscription ecommerce works, product categories best suited for this model, and how much subscription fatigue may be setting in. Then for "Pop-Up Rankings," we rank the top four subscription services that have staying power in the key categories of pets, beauty, food, and clothing. Join our analyst Sara Lebow as she hosts analysts Blake Droesch and Zak Stambor.

The “TikTok effect” on influencer marketing is palpable, but Instagram and YouTube are still highly relevant venues for creator video.

Insider Intelligence spoke with Liyia Wu, founder and CEO of ShopShops, about why livestream shopping will take off in the US.