An October 2019 Octopeek survey of retail, marketplace and ecommerce decision-makers in France found that 51% were already working actively on ecommerce solutions that used AI, and more than 11% were doing some work in this area. Two-thirds of retailers in France considered the use of AI indispensable for ecommerce, and a further 18.5% said it was very useful, per Octopeek.

Overall ecommerce also grew well last year (14.5%) and will continue to this year (14.1%), stemming the tide of click and collect stealing share from legacy ecommerce. Given the general decline in click and collect’s pace of growth, the enduring strength of delivery-based ecommerce, and the resurgence of in-store shopping, it appears that click and collect has become a status quo option.